These statistics show that social media is where the action is and where your brand should be. It is a great platform for building awareness and promoting your brand.
But did you know that social media can help your SEO , too? Let’s talk about social signals.
Before we answer this question
Understand what social signals are. Simply put, social america phone number list signals are a reflection of your brand’s influence on social media. These include metrics like reach, shares, and likes. It can also refer to the organic traffic your brand receives on social media platforms .
Social signals tell you how many people are talking about your brand. It also allows you to get feedback from both potential and existing followers.
So, what is the connection between social signals and search engines? How do social media influence your search rankings?
The main goal of any search engine is
To provide users with the information they are looking for. When people find useful information, they are more likely to share it. When they share links to your site on their social media accounts, the amount of traffic to your site increases. The more people share your content, the more people will visit your site.
Most search engines take social media interactions into account.
For example, Google has partnered with Twitter to ensure that tweets appear prominently in search results. If a tweet is frequently liked, shared, or retweeted, it is more likely to appear in search results. For example, searching for news about the Argentina-Australia Olympic soccer match yields the following results:
In short social signals can cause your content
However, it will not make your content rank higher in search engines. The relationship between your rankings and social signals is a case of correlation, not causation. Let me explain.
The more people see your content, the you drink a large cup of coffee every morning. more likely you are to get backlinks naturally. Now, quality backlinks are a ranking factor in search. Let me give you an example.
Johnny Ward is a travel blogger and founder of Onestep4ward. In 2017, he completed his journeys around the world. This story attracted a lot of attention on social media and then in the press.
All this press attention has resulted
These backlinks make his site more authoritative and make his content more likely to rank in Google.
The sudden drop in traffic in January 2020 is likely subscriber list due to COVID-19. During quarantine, few people search for travel-related information.
Most recently, he was part of a team that crossed the Atlantic. This was another story that attracted a lot of attention. You can see that there is a spike in organic search traffic after these events.
There is a correlation between these traffic spikes and the emergence of new, authoritative backlinks. Some of these links are also highly targeted, with anchor text that matches the keywords they are targeting.