Do you ever get stuck in a call-to-action (CTA) rut when creating emails? Or end up using the same CTA over and over again? That’s understandable. Great Email Marketing CTA Ideas. Especially when you find something that works, it’s hard not to get attached to it. But today, we’re going to help you break out of the same old cycle. Check out these effective email marketing CTA examples to help update your campaigns and boost engagement.
Including a variety of CTAs in your email marketing strategy can help increase conversions, so don’t be afraid to mix and match and use what works!
Email marketing gives you a lot of flexibility when it comes to CTAs. Unlike other types of marketing calls to action , the whole purpose of email is to push people from their inbox to your website or store. Keeping people in their inbox doesn’t help most businesses (unless your business is a newsletter!). That’s why most emails are sent with the goal of getting users to take some type of action, like making a purchase, booking, or making a reservation, to convince them to leave their inbox.
Email Marketing CTA Examples by Industry
While any industry can use the email CTA examples below, it’s important to understand your audience and how they best respond. Different approaches work better than others for certain types of businesses. A retail apparel brand could send an email with a picture of the product and a “Buy Now” button, but this wouldn’t work as well for a tech company.
Pay attention to what your customers want and what’s trending in your industry . B2C businesses that offer products directly to consumers see more conversions from images, urgency, and buttons. B2B businesses that provide services or software don’t (usually) share beautiful lifestyle images. Luckily, their customers respond very well to simple text links and buttons.
As always, when trying anything new in email marketing, it’s important to test it against your standard templates and note what works and what doesn’t. This helps ensure that only the most engaging CTAs are being used in your strategy.
10 Email Calls to Action to Start Using Right Now
1. Text Call to Action
Every call to action doesn’t have to be a button or an image! Sometimes we forget about a good text link. Email marketing is a great conversion tool because it gives us room to sell. For some businesses, listing the problem before providing a link to the solution is key to closing the sale.
Text links also add value to letter-format emails without coming off as pushy. Adding something simple like, “If this sounds interesting to you, email me at [email protected] and let’s chat” is a gentle way to get your prospect to take the next step in the buyer’s journey.
2. Image Call to Action
People click on images. Especially since most people clear their inboxes on their phones, your images are likely to be the largest, most clickable things in your email. Making sure all images link to useful and relevant landing pages can increase engagement and website traffic.
Things like your company logo should link back to the homepage, employee headshots can link to the about page, and images used with content should link to content snippets.
3. Button Call to Action
We can’t talk about email marketing without talking about buttons! These have long been the standard for increasing email conversions and engagement, and they’re not going away anytime soon. When planning your button CTA, it’s important to remember best practices, such as keeping the copy short, maintaining a good contrast between the font and button color, and making the font size legible.
Testing buttons across desktop and mobile devices is another important step in ensuring your users have a seamless experience. This is especially important when considering if the button you are using is part of a graphic rather than built into the email.
4. Push the CTA
Yes, some people will forward the email themselves, but if you want them to share your email, it helps to jog people’s memory. This can be as simple as a text link reminding readers to forward to the university or a prominent button reminding readers to send to a friend. Strategically including these reminders can be a great tool to increase engagement.
During the holidays and other gift-giving iran telegram data occasions, another great use for this type of CTA is to let loved ones know that something is on their wish list.
5. Social Sharing Call to Action
Want to encourage more engagement? Add social sharing buttons to your emails, perfect for sharing on social media. These types of emails might include discount or referral codes, new product drops, or sales and promotions.
Social sharing buttons are also very useful for B2B businesses, especially those that offer content like webinars and eBooks. This content is very valuable, so by adding social sharing buttons in your signature or after key content, people can easily share it with their colleagues.
6. Recommend CTA
Reviews and testimonials provide tremendous advertise on large telegram channels credibility and are a great sales tool for businesses. It’s time to harness this power in your emails! Include customer reviews, testimonials, or expert opinions in your emails as CTAs for customers further down the funnel. These types of CTAs can help push customers who are already familiar with your brand deeper into the funnel.
Don’t forget that UGC counts here, too! If your big work company already collects user-generated content, put it to work in your emails as living testimonials from satisfied customers.
7. Encourage Purchase CTA
Well, yes, buying is the end goal, but there are many other ways to say buy now. Think about how many emails you’ve seen today with a “buy now” version. Customers get fatigued by this language, too. Try changing up the language, especially when there are multiple buttons pointing to the same place.
Some testing options are:
- Shop now. Get 50% off.
- Save today
- Yes, I want one
- Order now
- Repeat your order
- Get Free Shipping
- Try it yourself
8. Actionable CTA
If your business doesn’t directly sell products, you still need to get creative with your language! Use different action-based languages when it comes to content like articles and webinars.
Test these in your buttons and links:
- learn more
- See more
- Curious? Read on
- Download eBook
- Download Now
- Further reading
- Read more
- Get the App
9. Benefit-oriented CTAs
We all know that successful businesses solve problems for their customers. If your email presents one of these solvable problems to your customers, make sure your CTA is benefit-oriented so they know right away that there’s a solution on the other side.
Test using language like this:
- Look how easy it is!
- Yes, I want more traffic
- Start a free course
- Learn how in 5 minutes
- Just 3 steps
10. Arouse curiosity CTA
If you think of your subject line as bait, then your email CTA is your hook. Use your subject line to hook your readers by connecting with one of their pain points. Once they open the email, don’t spell out exactly how you’re going to solve their problem for them. Instead, let them know that a solution is available and they can achieve it with a call to action.
Your business continually solves very unique problems for your customers. Use these as bait to get your prospects to where you want them.
Some examples include:
- What takes your customers away from work? > Show my heatmap
- Need a good night’s sleep? > Find your Sleep Number
- How losing our biggest customer resulted in our biggest ROI. > View Report
- Jeans don’t fit? > Try our virtual size guide
Key points
Now that you have a ton of email CTA options in front of you, it’s time to test them! The options for call-to-actions are endless when it comes to email, but at the end of the day, knowing what works best for your audience will generate the best and most lasting engagement.
If you’re looking for a tool that can help you send emails, track engagement, segment your audience, and personalize your customer journey, maybe it’s time to take a look at SharpSpring. Contact us to set up a demo today!
