Good for your business You must definitely follow some influencers and micro-influencers. You must also have wondered if the service or product that person is promoting would be great for you. Or even bought because of influence.
People influence people that’s a fact
They can be influencers or even teacher database people we like, like a friend or someone in our family. How many times have you given preference to a doctor recommended by a relative?
The truth is that this influencer marketing has always existed. For example, before the internet was so accessible, when a trend was launched in soap operas and, shortly after, everyone wanted the earring that a certain actress was wearing or the color of nail polish she was wearing.
With the internet anyone can become
an influencer and many have turned this into a very lucrative business. In addition, many more people can be impacted by this influence. Huge names have come into existence, such as Whindersson Nunes , Felipe Neto and Maisa Silva .
However, these big influencers are very expensive for small businesses, don’t you agree? And that’s where micro-influencers come in. Learn more about them!
The difference between influencers and micro-influencers
Whether they are influencers or micro-influencers, they the no-nonsense economy under the microscope: 2 students ask 10 critical questions good for your business all have the same purpose: they get the public interested in something, thanks to the power they have built, mainly with the internet. And they can increase your brand’s visibility. The difference lies in the number of followers.
Influencers have an absurd number of people following them, often over a million. That’s a lot of people, but they’re people who don’t always pay attention to the content they produce.
After all these internet giants are businesspeople
sometimes they post about brands they are hired by without having much to do with the product or service — like a poster boy. They also tend to write more fabricated text about the object of the advertisement, which has little influence and barely generates engagement.
On the other hand micro-influencers have between
followers, sometimes even less than 10,000. They are it email list people who are just like us, who generally work and do not see the internet as a business or profession — at most, it is a hobby or a second source of income. They are people who talk about more niche topics, such as:
construction;
cars;
segmented fashion (plus-size, fitness, baby, etc.);
cleaning;
pets;
segmented beauty (such as frizzy or curly hair, acne-prone skin);
a certain type of sport, among others
This way, the content they publish is well-focused good for your business and attracts a more loyal audience that is genuinely interested in the content. This audience is more engaged: they comment, share and really take advantage of the tips given. Therefore, the engagement that a micro-influencer has is greater than that of a super-well-known influencer.
The care taken with the micro-influencer’s content is more personal and ends up attracting more attention, being more specific and targeted than someone very famous.
Where are the micro-influencers?
Suppose you have a children’s clothing business and, in your city, a mother has a super-followed profile or she herself created a profile for her son that is booming. This is the type of person you should hire to partner with your business.
Another way to find small influencers is through the most followed hashtags.