With more than 1.18 billion unique accesses per day, the network already has more than 140 million active users in Latin America alone.
Can you imagine that? The chances of your audience being connected to Facebook right now are sky-high!
Therefore, it is essential to understand how the dynamics of this social network work, especially if you are a supporter of organic searches, that is, the income generated by users that does not depend on paid advertisements outside the network, but on their interests and knowledge on the network.
Here on the continent, Facebook is at the top of the list of the most used social networks , which indicates that it is still far from being overtaken by WhatsApp or YouTube , considered avid competitors for the smartphone screen.
But do you know how to keep your posts at the top so that at least a percentage of those 140 million users on the continent can find them?
Mastering the secrets of Facebook is what sets a social media professional apart, and it may also be what you need to make your next digital strategy successful!
Curious? Keep reading because today we will teach you everything you need to know about Facebook’s algorithms.
What is the Facebook algorithm?
Facebook’s algorithm is a resource used to primarily determine what is placed first in the feed on the main screen.
It is estimated that an average user has access to at least 1,500 posts a day, but in the end, only pays attention to 20% of that.
To understand what really interests the user, the network uses a series of individual factors (more than 100,000) that try to translate what is different about that 20% compared to the rest. And with the data collected, it goes on to look for combinations, defining what the user should or should not see in the list on their main screen.
Many of these factors take into account not only the user’s interests, but also their behavior on the network, how long they spend on a certain type of publication, the use of available resources (with reactions, sharing, reporting, etc.) and the interaction with their friends.
Basically, there are 4 factors that serve as an introduction to whether or not the content is initially presented to the user.
Who published
Have you noticed that after stalking a user, it is common for them to appear on your timeline? You don’t need to pretend you don’t know what I’m talking about.
Facebook takes into account the level of interactions between users, that is, it counts the number of times you searched the network, exchanged messages, or liked posts.
When published
The more recent the post, the more likely it is to appear in the feed. But remember, the network still takes into account the last time you saw the latest updates.
Content Type
What do you prefer to see in your feed? Do you usually like photos, videos or texts?
Facebook takes all of this into account when organizing your timeline, putting the type of content you interact with the most first.
Hook with the publication
How did your network of friends interact with a post? Did they like it, comment on it, or share it en masse? Then the chances of that post appearing on your timeline are high.
5 rules of categorization
In addition to these 4, there are a number of other factors that serve as a basis for categorizing posts. Facebook preserves 5 rules to decide what is or is not important for the user when it comes to positioning.
To understand this better, imagine a user who has just arrived on Facebook. His only action, so far, has been to accept friend requests.
How will Facebook organize its timeline?
These 5 rules below will help in that first moment when user interaction data is not yet available for analysis.
1. Family and friends take priority:
One of the network’s priorities, believe it or not, is to keep users in touch with people who share their interests. That’s why posts from family and friends (in that order) will always be given space before posts from pages and companies they follow.
2. Information
Is the post informative? If so, it should come first. This resource is later optimized with interaction data, which will help Facebook understand what type of news the user is most interested in.
3. Entertainment
It’s clear that Facebook isn’t just made up of news. To organize the feed, the network will also take into account a good part of publications with a strong entertainment component, whether it’s photos of artists or videos that your friends have already liked.
4. Multiplicity of ideas
One of the ways found to organize the feed is precisely to connect users who share similar points of view, especially when we talk about political or religious ideas. In this way, the network observes the interaction trends of the user (and your contacts) and prioritizes publications that reflect something you believe in.
5. Authenticity
The network also takes into account the existence of authentic content, which is capable of truly communicating with users, when establishing the criteria for organizing the feed. This means that content that is considered spam, false or sensationalist, tends to drop in positioning when it is identified.
What is the importance of the algorithm ?
Understanding how the Facebook algorithm pakistan mobile database works is the first step to optimizing the content available to your company, ensuring that it stays at the top for longer and has the opportunity to be found by your audience.
You don’t want to have a page full of posts with only 1 or 2 likes, do you?
As the network grows, so does the competition for space in each user’s feed. Therefore, it is your role to be aware of what can take you to the top and guarantee more access without having to rely on ads or more money spent on advertising .
This type of knowledge also guarantees an optimal competitive advantage when making your posts, facing not only those of the competition, but also those of your people’s friends and their interests on the network.
Remember that active pages with good content have a reserved place on everyone’s timeline.
Being active doesn’t mean flooding Facebook with your content. If you want to be at the top, but without missing out on class, understanding the network’s algorithms is the biggest advantage.
3 quick tips to keep your posts always on top
Focus on quality
We already talked about this here, but it never hurts to reinforce:
Quality, quality and quality!
This is what you need to think about before uploading any type of new content, regardless of the desired format .
Don’t think that quality means having the latest model of cameras or computers.
While that makes a lot of difference, you should focus on the quality of the content and less on its form.
Are the texts, images, videos and audios you produce really important to you?
You can find this out not only by observing the behavior of your content, but also by understanding whether what you have is really capable of answering a question at the exact moment your audience needs it.
Content that informs, inspires and serves the person at the moment they need access is more likely to stay at the top of any user’s timeline.
Escape from Spam
Constantly posting about a topic can cause developers an optimized purchasing journey problems for the display of your content.
This is because Facebook has the resources to find and identify content that could be considered spam on the network, and therefore the chance of returning to the top is very small.
In order to avoid being categorized as spam, you must pay attention to the relevance criteria of that content.
Clickbait , for example, needs to be avoided at all costs. Whether it’s sensationalist headlines or content that over-promises in the title and fails to deliver on the intended expectation.
Avoid making posts that ask users to like or share, for example. It is allowed, but if you do too much, you end up being penalized by Facebook.
Pay attention to the configuration of each publication
Monitoring your content is the key to fax database improving your Facebook page results. Track the performance of your posts and see which times generate the highest engagement and reach rates .
Understand what content formats your audience likes best and learn how to build CTAs that suit your persona.
Avoid posts that are just text. Integrating images, videos or links always helps to give your content a boost and place it at the top of users’ timelines.
Another important tip is to use short links in your posts for monitoring purposes. This will give you accurate data on your persona’s engagement and where the traffic to your content is coming from.
The secret to staying on top is, precisely, knowing and mastering the tools provided by Facebook itself.