Things were already not good for the company creat by Mark Zuckerberg. But it’s getting worse. As Facebook tries to manage a huge crisis ranging from complaints about exposing people to mental health problems and even putting democracies at risk, its users are getting tired.
Even after rebranding itself to dataset Meta (in what appears to be a suspicious attempt to change focus), the humor of its users continues to decrease.
That’s not the first piece of data regarding the lack of trust felt by Facebook’s users. At the end of October, the platform was consider as the least trustworthy social network for the second year in a row, according to Insider Intelligence and eMarketer’s “US Digital Trust Survey“.
While Facebook tries to contain its crisis, as marketers and managers, this concern should be alarming. This is especially true if your company depends on Meta platforms (Facebook, Instagram and WhatsApp) for its survival.
How do you avoid letting Facebook’s fall in confidence spill over into your results?
- Summarizing the impacts from the Facebook Papers
- They are losing the most precious user base for a Social Media
- Facebook, oops, Meta tries to bring good news
- And how does this directly affect your brand?
Summarizing the impacts from the Facebook Papers
The leak of Facebook’s internal documents resulted in health, democracy, businesses, security and transparency all being the main topics of discussion across a variety of sectors and industries.
Because of this, Facebook has been strongly criticize for the way it manages complex and impactful topics.
According to Frances Haugen, a former Facebook employee that brought attention to many of these documents, image and profit are Facebook’s top priority.
Facebook knew about the harm that they were free webinars and conferences for internet marketers potentially causing to the mental and emotional health of its users. Even democracies were threatened, but the company still did not make changes.
A great example is the documents that showed that Facebook gave priority to content that irritated people as this content creates higher engagement europe email and keeps people’s attention for longer periods of time.
They are losing the most precious user base for a Social Media
The media crises come at a crucial moment for the company’s business. It’s losing young users.
According to a survey by Piper Sendler, only 2% of young people have Facebook as their favorite social media and only 27% said that they use the platform.