Example in your content creation
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3. Social Proof
Cialdini’s third principle, social proof , states that we look to others to determine overseas data what behavior is right. We think and act by copying what others think and do. Humans are herd animals, especially in ambiguous or dangerous situations. That helped us survive in prehistoric times: no time to think, if everyone starts running, run with them!
Follow the rest!
I was once on the 7th floor of a large building for a meeting when the fire alarm went off. My heart was racing and I immediately realized that I didn’t know the building and I couldn’t use the elevator. So I blindly followed the crowd out without being sure if that was the right route. Herd behavior. Fortunately, it turned out to be a false alarm.
The fact that we tend to copy the behavior of the group is of course also used (and sometimes abused) by marketers. With the clean email logan ‘10,000 copies sold’ we are persuaded to buy the book too. If 10,000 people have already done so, then it must be a good book. The chance that it will turn out to be a wrong or strange choice is small. Social proof works best when the situation is unclear (and understanding the situation yourself requires a lot of thinking) or when we have strong doubts.
We tend to follow the example of others. It saves us brainwork. In fact, 95% of people imitate others at some point . Example in your con
The power of reviews
In the summer of 2019 I was on holiday in Vietnam. I felt like eating something other than street food, so google valora los materiales útiles y I searched TripAdvisor for a good restaurant. The restaurant Poke Hanoi had more than 700 excellent reviews. That had to be good. At the bottom of the page I read the reviews and many Dutch people also appeared to be positive. Even better. Without hesitation I booked a table – I certainly would not have done that if the restaurant had received few or no reviews. The fact that many Dutch people had gone before me also convinced me. Social proof works best when we feel related to the people whose behaviour we copy.