Business has long been firmly established on the Internet. Now only the lazy do not attract new clients with the help of email newsletters. After all, this is the most accessible and inexpensive marketing tool.
But email newsletters have 2 sides.
Positive – they help to quickly attract attention to a brand or product.
Negative – there is a risk of ending up on a spammers list and burying the domain in blacklists forever.
How do emails get sent?
Schematically, the process looks like this:
Scheme of the process of sending emails to recipients’ email addresses
Sender
drew 100500 pieces of letters
and sent it using gambling database the Estismail mailing service
to mail provider servers
Mail providers distributed letters to recipients’ mailboxes.
Happy ending and everyone is happy.
This is ideal. But in reality, letters may not reach the recipient at all.
Let’s figure out at what stage the mailing goes off track and how to deliver lost mail to its destination.
How to understand that our letters were not delivered
Postal services protect the peace of mind of their customers and check the mail they receive using spam filters. They decide whether to put the letter in the inbox, in spam or block the mailing altogether. It’s a shame if you spent effort showcase the product on the design and text of the letter, and the message never reached the recipient.
The slightest doubt on the part of the spam filter about the violation of the terms of the spam policy is enough for the mail service to prohibit mailings from your IP.
Statistics of mailing to the email address base
In our case, the result is pleasing. Almost 100% of letters reached the recipients’ mailbox. But there are 2 points that show how many letters were cmo email list lost on the way and were not delivered to the recipients: Defer and Bounce.