I know very well that when it comes to Christmas marketing , it is not time to even mention it with just one week left! It just so happens that Christmas is a topic that requires time, a lot of preparation, analysis, research and creativity.
In fact, it is already too late to start talking about Christmas marketing in December. According to a Google study, “ 26% of users begin their purchasing processes in October ”.
Now to talk about this topic just before your arrival?
Yes… it’s never too late! And I know that more than one person here on the Internet is eager to get some last-minute advice to close this special date with a flourish.
Are you ready? Let’s look at this list of strategies that will help us all to start doing our last-minute Christmas marketing actions or reinforce those that are already underway:
List of strategies
External strategies
1. Investiga
Do you already know how your industry and commercial sector moves during the Christmas season?
In this research you will find out which type of marketing is most successful among your users. Don’t leave the research for last!
2. Christmas design
Design your website, blog and/or social media with Christmas motifs. Use them to convey the spirit of the season and play with innovations using traditional shapes and colours.
3. Mix of strategies
Combine efforts, mix online and offline strategies. How? Promote your social media accounts in your store using physical materials such as flyers, bags and other point-of-sale items. And, from social media, encourage your customers to visit your physical spaces.
4. Launch a promotion
At this time of year, and especially in the last week before Christmas, people are looking for deals online. Users enjoy receiving offers and discounts, so take advantage of your social media and website to give them what they are looking for.
Create a 2×1, sales, coupons. Create exclusive offers for your followers by generating a countdown 5-4-3 days before Christmas. Create a light contest: “upload a photo with one of our items and the photo with the most likes will win a gift basket”, just to give an example.
5. Social actions
These actions do not have an impact on your sales, however, it does not have to be all about monetary gains. This is also the ideal time to increase other interests such as: engagement , loyalty, gaining more followers, increasing positioning and improving brand image.
Through social networks, call on your followers to obtain new users and in exchange for the achievement, promise to give a gift to a vulnerable population such as: baskets, toys, clothes or even a percentage of the money obtained in certain months.
You can also create content such as images or videos in which you explain to people that you will give a discount to anyone who comes with a gift that you will then donate to said population.
6. Don’t forget the contests
Reward your fans. Ask users to tweet, upload a photo to Instagram or the social network where you are most active, and tag you. The photo with the greatest reach will win a prize.
You can launch this contest on Christmas Day, that is, the photo can have the theme: The most beautiful Christmas dinner or The Christmas dinner with the most family together.
The awards ceremony is announced the week after Christmas, and participants can win redeemable vouchers for the beginning of the following year and thus be pioneers in a new collection of products, for example.
7. Buy ads on social media
Between now and Christmas, we know that oman mobile database time is too short to wait for the power of organic search to do its thing on its own. We can give our content a boost by creating promoted ads and thus reach users quickly.
In your ads, create content that works like coupons that can be redeemed at your store to convert your followers into customers. Once they know about your store, they may crave other products or come back another time for something special.
8. WhatsApp marketing at Christmas
Use WhatsApp for the list of customers who have allowed you to use their data. Send direct messages to their WhatsApp, invitations to pick up an exclusive gift at your physical store. I invite you to read this article on WhatsApp marketing so you can have clarity on how to carry out this strategy.
9. The power of images sells
In previous articles we have talked about the power of images to sell. Using your Pinterest, Snapchat or Instagram, create a story with your Christmas celebration inside the company. People like to see photos of food, the design you used for your tables or the decoration that accompanies the space and even the clothing.
10. Activate the community on social networks
- To promote the movement on your social networks, create a countdown with challenges for users before Christmas. This also applies to the end-of-year countdown or any other celebration. In the challenges, encourage people to leave tips on how to achieve these challenges.
- It also opens a space for people to give advice on how to fix Christmas at the last minute.
- Use hashtags and put it in a video demonstrating the tips your users leave.
11.
Send emails to your contact base on Christmas Day. Wish them success and happiness. In addition, you can also send a discount for being a loyal customer that can be redeemed on a new collection of products.
12. Mini-offers
At Christmas, your social media audiences drop. But for you, it shouldn’t be that way. Turn your network into a source of income by putting your remaining products on sale or on offer. You’ll see how word of mouth and people’s interest in your products will keep your social network alive.
Internal strategies
1. The Christmas atmosphere
In your company, it is very likely that you find yourself working with other people and they, in turn, are also consumers of your brand and business. That is why you have to pay attention to them and get them into the Christmas spirit.
Adapt your establishment, fill it with lights, a tree or some item that makes the space look different. Make buttons for clothes or hats that they can wear for a few days at the company.
On Christmas Eve, bring sweets, chocolates, something that will make them feel cared for. Decorate their workstations and call a meeting to give thanks together for what they have achieved this year.
2. Discounts and promotions
They may also be interested in the products or services you offer. Therefore, make them the first to receive your offers, promotions or even offer them exclusive payment methods.
3. Alliances
For the days after Christmas, create alliances with other companies and exchange discounts for employees.
4. Communication
Send an email to your employees, suppliers or search sme web home those close to your company and wish them the best for this time. Thank them for being there for you. You can also do this with physical cards or some detail to remember you by.
Don’t forget
- This time of year is filled with desires, goals and, above all, a lot of creativity. Even so, if you are going to use social media or digital media to develop your Christmas marketing actions or campaigns, don’t forget that each of these spaces has a dynamic and a special audience .
- Try to personalize the messages you send. Make your audience, both internal and external, feel special with your mentions.
- Don’t forget to measure the results. Keep track of the statistics before, during and after the actions or campaigns you carry out.
Conclusion
Take advantage of special dates, and not just Christmas, to develop an image, an idea or a strategy. Although these tips I just gave you are for this special date, you can adapt the ideas for your company’s birthday, a commemorative date for the country or for your users in general, for Halloween, Easter, New Year’s Eve and many more!
Have clear objectives and keep in mind that fax database all strategies, especially in digital media, become a valuable source of information that you must keep in mind and take care of. However, beyond the numerical and monetary objectives, enjoy the actions, make your brand a person with values and feelings and you will see how much it will grow.
Happy Holidays! A big hug for these holidays, lots of energy and joy. Come tell us next week how you developed your marketing actions and content for Christmas. Help us make this list of tips better, stronger and more fun!
By the way, take advantage of the holiday to plan your calendar of events and content publication. Download the 2018 editorial calendar kit!