E-reputation and customer reviews Having a good online reputation also means seeing your brand relayed and commented on by different bloggers and influencers . Or, it means building a good SEO strategy in order to be well referenced on search engines like Google.
And of course, every E-reputation and customer reviews company must equip
Itself with monitoring and analysis tools and online reputation management software that will allow it to know the state of the brand’s e-reputation.
These generalities about online reputation apply to any brand and business, regardless of industry, company size, or target customers. However, marketplaces have emphasized the importance of another factor in online reputation management: user reviews.
We’ve all shopped on Amazon
Could you imagine buying the first bedside lamp on the list without first comparing its features with the dozens of other lamps available, from buy phone number list dozens of companies? And without reading customer reviews, perhaps even eliminating items without reviews? It’s unlikely, isn’t it? It’s safe to say: customer reviews have become essential for a brand, as they are now a decisive point of reference for potential buyers.
Source: amazon.fr
This is why customer reviews are now a key component of online reputation. A company can run all sorts of marketing campaigns on social media, for example, but if the user reviews published aren’t managed effectively, its brand image could be devalued.
The importance of leveraging customer reviews to the fullest
So, how can you take advantage of purchasing behavior that reduces dissonance customer reviews? What’s the best way forward? Capterra, a marketplace and comparison. Site for business software. Over 42,000 products listed) belonging to the. Gartner digital markets division, has become. A leading reference in terms of customer reviews. Having recently reached the. Threshold of 500,000 user reviews, here are the. Lessons they’ve learned from their. Success since 1999, when they entered the market.
And this will be even more important if the product beingsold has evolved: comments on the functioning of the previous version of the product phone number iran will be less relevant and will be of little interest to the prospect. Furthermore, if the product has been improved, the seller has every interest in ensuring that user reviews are recent, as they will undoubtedly be more positive. In any case, customer reviews that are too old, even positive ones, quickly become ineffective customer reviews.