Digital Marketing offers a range of possibilities to increase your business sales and expand your brand. Discover its main features and how to implement it in your company [+Video + Audio].
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The Internet has long been part of the frequently asked question daily lives of thousands of Brazilians and is increasingly being used in purchasing decisions. But beyond consumption itself, various social networks and new technologies are used in the relationship between consumers and companies.
Traditional media such as TV and radio
are Digital Marketing no longer the only more children, more happiness: hse experts study impact of number of children on russians’ assessment of happiness essential means of communication for the public to recognize the brand and trust the company. Especially for those entrepreneurs who seek a relationship with the public beyond the purchase, digital marketing is essential.
Brands need to be present in their audience’s daily lives, as well as get to know them better in order to communicate effectively and generate results. These results fax list that digital marketing provides go beyond selling more products. They also involve the company being recognized for its quality and unique features, spreading a good image through the relationship it develops with potential customers.
There are countless advantages of digital marketing
regardless of their size or market niche. In this article, we have gathered together five features that will convince you of how essential it is for your business to grow.
Watch the video with a summary of the topics covered in the article:
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Internet is increasingly important for Brazilians
Facebook has more than 130 million monthly active Brazilian users, according to the latest data from 2017. In addition, the amount of time Brazilians spend on social media is quite high, even considering international averages.
The “Digital Future in Focus Brazil 2015” survey , also published in 2016 by the consulting firm ComScore, a market research company on marketing, shows that Brazilians are leaders in time spent on social media. Our average is 60% higher than the rest of the world. We are online for an average of 650 hours per month.
According to the Brazilian Media Survey
Digital Marketing conducted by the Federal Government and published at the end of last year, the preferred communication channel for Brazilians is the internet. This survey seeks to understand the media consumption habits of the Brazilian population.
The fact that traditional media outlets, such as television and radio, are ranked below the internet demonstrates the increasing relevance of the web in the Brazilian scenario. Consequently, it also highlights how essential it is for companies to be active in this medium.
Digital marketing: lower cost and more assertive
Unlike traditional media, where the investment needs to be very high to pay for a television campaign, for example, digital marketing has a lot of flexibility in the budget.
This means that regardless of the size of the company, it is possible to invest in it and see results. For Small and Medium Enterprises (SMEs), this is the best option, as it allows them to approach the target audience more assertively and at a much lower cost.
In television advertising campaign
for example, there is no way to choose the target audience for the campaign, which causes information to be scattered and does not always yield the expected return. With digital marketing, however, it is possible to direct the company’s content and offers specifically to the target audience in question, generating much better results with a smaller investment.
Results are measurable
Measuring results is one of the main advantages of digital marketing. With monitoring tools that help you understand where you. Are and where you need to go. You can see which actions yield the best results and have. The greatest impact on your company. And which ones can be changed.
For example, in digital marketing. It is possible to easily see how many. Visitors accessed the company’s website and how many became contacts in its customer base.. Which helps to verify the assertiveness of the website and the conversion. Actions that are being carried out.