Customer reviews must be objective Customer reviews have the advantage of being objective. Potential buyers know full well that sales representatives have everything to gain (and more specifically, their salary) from extolling the virtues of a product. But user comments, on the other hand, are unbiased and focus on the real pros and cons of the product and the company.
However, some companies do not
hesitate to post fake comments and one study even showed that a third of user reviews published on the Internet are fake . This is an unethical practice, and ultimately not all that effective: the company loses all its credibility the day the scam is discovered. The ideal is instead to campaign so that customers publish authentic reviews. And it’s even better if the reviews are published on third-party sites, particularly marketplaces: this strengthens their credibility.
Another point: don’t chase down negative reviews!
Having a few negative, or “less positive,” reviews isn’t as unproductive as you might think. Indeed, a product or company that receives only praise, without any criticism, can seem suspicious. You should be careful to encourage customers to post sincere and nuanced comments : a customer may be generally satisfied, but may still find areas for improvement, have detected minor glitches in the user experience, or have found the customer here are five ways to speed up the timeline service unfriendly. Take these criticisms as opportunities to improve and demonstrate your commitment to customer satisfaction by responding and working to resolve the issue raised.
2. It is necessary to indicate who the evaluators are
Having information about the source of the comments reassures potential customers. It’s not about knowing the person’s. Exact name, but rather knowing their profile: age, profession, gender, experience. With the product or even the sector. In which the person operates are all criteria that can strengthen. The reliability of customer reviews . In a survey* conducted by. Capterra on the behavior of visitors to its comparison. Site, 21% of respondents indicated the user profile as the second most important criterion. When consulting a review, just after the. “pros and cons” section.
And this is even more true in the professional sector
When it comes to purchasing a product for professional use, potential buyers will want to know who the user is who made the review. They will find phone number iran reviews posted by people working in similar positions to theirs, or in the same fields, more useful and relevant, simply because there is a good chance that they face the same problems.