CTR tracks the percentage of recipients who clicked on one or more links within your email. This metric reflects how engaging your content and call-to-actions (CTAs) are. Improving CTR usually leads to higher conversions.
3. Bounce Rate
Bounce rate measures the percentage of emails vp media email lists that were not delivered. Hard bounces occur due to invalid email addresses, while soft bounces happen temporarily (e.g., inbox full). High bounce rates can damage your sender reputation.
4. Conversion Rate
This is the percentage of email recipients who and also after yandex stopp supporting xml completed a desired action such as making a purchase, signing up for a webinar, or downloading a resource. Conversion rate directly ties your email efforts uae cell number to business goals.
5. Unsubscribe Rate
Tracking how many recipients opt out from your mailing list helps assess the relevance of your content. A rising unsubscribe rate may indicate your messages are not aligned with audience interests or are too frequent.
6. Spam Complaint Rate
This metric shows how many recipients marked your email as spam. High complaint rates hurt deliverability and sender reputation, so minimizing spam reports is crucial.
7. List Growth Rate
Healthy list growth is a positive sign that your campaigns are attracting new subscribers. Monitoring this metric ensures you maintain and expand your audience over time.