Digital marketing

ActiveCampaign is a cloud-based marketing automation platform that combines email marketing, sales automation, CRM, and customer experience tools in a

Despite the emergence of newer channels, email marketing has stood the test of time. According to a recent report from

1. Cost-Effective Email marketing campaigns are significantly cheaper than print advertising, paid social media, or TV commercials. Most platforms offer

Understanding the different types of email campaigns can help you build a diverse and effective strategy: 1. Welcome Emails Sent

Creating effective email campaigns requires planning, testing, and understanding your audience. Here are the key steps to follow: 1. Build

Automated email marketing refers to the process of using software tools to send emails automatically based on predefined triggers, schedules,

Automated email marketing allows segmentation and personalization at scale. For instance, a new subscriber can receive a tailored welcome series,

Understanding the different types of automated emails can help you design effective workflows tailored to your business goals. Here are

To maximize the impact of your automated email campaigns, consider the following best practices: 1. Segment Your Audience Not every

Always adhere to regulations such as GDPR or CAN-SPAM by including clear unsubscribe options and obtaining explicit consent from subscribers.

What Is A/B Testing in Email Marketing? A/B testing, also known as split testing, is a process where two variations