Digital marketing

Maintain Clean Lists: Remove inactive subscribers regularly to improve deliverability. Comply with Regulations: Follow GDPR, CAN-SPAM, and other email marketing […]

What is Email Marketing Analytics? Email marketing analytics refers to the process of collecting, measuring, and analyzing data generated from

CTR tracks the percentage of recipients who clicked on one or more links within your email. This metric reflects how

Segment Your Audience for Better Targeting Analytics can reveal patterns in user behavior, such as which segments open or click

Connect your email analytics to business objectives by measuring how campaigns influence sales, leads, or other conversions. Use this data

Email marketing automation platforms are software tools designed to automate the process of sending targeted, timely, and relevant emails to

Email automation supports personalized product recommendations, upsells, and cross-sells that encourage repeat purchases. Behavioral triggers like abandoned cart reminders directly

Advanced Segmentation Ability to segment your email list based on demographics, purchase history, engagement, or custom criteria ensures that messages

Here are some widely used platforms that continue to set industry standards: Mailchimp: Known for its ease of use and

Make sure the platform works seamlessly with your existing tools like CRM, CMS, or e-commerce systems. 5. Test Automation Features

Email marketing involves sending commercial messages, promotions, newsletters, or transactional emails to a group of subscribers via email. Unlike social

Unlike social media, where posts can be lost in the feed or ads blocked by users, email lands directly in