Builds trust and loyalty When it comes to selling your product or service, trust is vital. One long-standing concept is that purchasing is more of an emotional decision than a practical one.
When your customers feel like they know your brand, they begin to trust you…and that makes them want to buy what you’re selling. Brand consistency builds trust and loyalty because consumers know what to expect when they use your service or buy your product.
Builds trust and loyalty
Think about products that you always buy…the same middle east mobile number list brand of coffee or milk or pens. Why do you keep buying them? Because you know what to expect and you know you’ll be happy with those items.
When you give consumers an experience they can depend on, across all your channels of communication, it’s the same as consistently producing a dependable product.
3. Conveys authority
We all want to be the best in our industry and to be recognized as a trusted authority. That’s why we invest so heavily in our company’s reputation. Your brand should exude that authority. Customers want to i have to be quick and book now know your products or services are consistent.
Interesting Branding Statistics:
- Color improves brand recognition by approximately 80%.
- It takes 5 -7 impressions for people to remember a brand.
- 1/3 of the world’s top 100 brands include the color blue in their logos.
- 89% of shoppers stay loyal to brands that share their values
- 73% of consumers love a brand because of its helpful customer service.
- 72% of the best brand names are acronyms or made-up words.
- Over 70% of brand managers consider building an audience more important than converting sales.
- Brands that blog generate 67% more leads.
- Presenting a brand consistently across all platforms can increase revenue by 23%.
Bottom Line
Your brand isn’t just an important asset…it’s the heart of your business. Branding means sharing your brand values with your audience and creating trusting relationships with them.
Developing and maintaining brand consistency is a full-time job. Unfortunately, you can’t just set it up, forget about it, and get the results you want. With so much on your plate already, it may be time to reach out for help in this area. Impact Group Marketing can help you manage your brand consistency. We can ensure your brand remains consistent fax list across all marketing channels, including social media. We can also help you develop your brand if needed. Contact us today and let us help your business make the biggest impact possible!