Corporate blogs represent very valuable areas for brand identity and content marketing. Many brands that also conduct their marketing communication activities on digital channels want to reach more users and potential customers and convey their brand messages through blogs. This is an element that transforms the corporate blog concept into a digital marketing channel.
In this context, we will examine the advantages of creating a blog strategy on e-commerce sites in terms of both SEO and content marketing, and how you should determine your roadmap when creating a blog strategy.
SEO Advantages of Opening a Blog Page
Corporate blogs, in addition to their place in south africa telegram data marketing activities, are also closely related to the SEO work carried out on the main website of the relevant organization. Considered as a long-term investment, blog work will not only increase your organic traffic in terms of SEO, but will also provide great support to site owners in terms of brand awareness and the creation and determination of your target audience.
Organic Traffic Increase
Blog pages are one of the most important resources that help increase your site’s SERP page rank, number of keywords listed, and organic traffic.
Brand Query Increase
If the blog content you create is up-to-date, high-quality and meets the needs of the target audience, it will support the sharing of these contents by readers on social media or communication channels. In this direction, if you share regularly on your blog pages as much as possible; the articles you publish on your blog will increase the awareness of both your site and your brand.
Helps You Reach Potential Customers
It is observed that websites with blog pages tend to have more traffic than websites that do not use blogs. You can direct your target audience to the sales of your products by publishing regular blog content related to your brand and products.
Chance to be Listed for More Keywords in SERP
Thanks to regular content work on different brand-related topics in the blog area, you can ensure that your site ranks in the SERP for high search volume, relevant and more keywords.
Increasing SEO Visibility
By using long tail and high search volume keywords in blog content, you can rank for more keywords and have the opportunity to increase SEO visibility.
Opportunity to Get Backlinks Through Natural Ways
Natural backlinks are formed by referencing blog content in telegram and privacy: what you should know almost all brands. In this context, content written on different topics related to the brand in the blog area will increase the chance of obtaining natural backlinks to your site.
Contribution to Internal Link Building
By creating internal links from blog content to relevant product or category pages, you can contribute to the construction of internal links on your site and create a kind of page hierarchy on your site, thus helping search engines to crawl your important pages more accurately.
Increase in Site Retention Rate
A user who is introduced to the relevant brand through blog content ar numbers encountered in SERP will be supported to examine different contents on the site, get acquainted with the brand’s products, especially in e-commerce sites, and spend more time on the site.
Enhancing User-Centric Experience
With the right blog content strategy, you can manage the needs of users who come to your site from either the blog or the product page in a more appropriate way. For example; in the clothing sector, you can direct the user to a content about the combination of the product they purchased from your site, or you can direct the reader to your product sales page from your combination suggestion content.
Keeping the Site Current in Google’s Eyes
A blog that is done regularly and correctly can keep the site up-to-date in the eyes of Google in terms of content. Thus, you can create an effective, active and user-friendly website profile in the eyes of search engines.
Advantages of Opening a Blog Page in Terms of Content Marketing
Having a blog area integrated into your site can be a great way to build brand awareness and connect with potential customers.
Providing strategic, well-written, and informative content is the key to building a better authority among your competitors, especially in the e-commerce sector, with the blog content you publish. Creating a blog space helps you gain online traffic, increase conversion rates, engage with your customers, and differentiate your e-commerce site from your competitors.
Social media marketing, advertising spending, coupons and discounts are some of the popular methods for online stores to grow their business. However, creating quality content that makes users spend more time on the site can help you build brand awareness and increase your online sales in the long run. In fact, most studies show that businesses with effective and active blog content earn higher revenues than those with no blog area on their site or ineffective blogs.
In this regard, integrating blog areas that can have a long-term and effective effect into your site will be an excellent way to market your products correctly in your target market.
Provides Positive Support to Sales and Brand Awareness
Blog content prepared in accordance with the target audience and brand will act as an advertisement and increase brand awareness with regular sharing. Creating blog content, which is less costly than other advertising campaigns, and publishing this content on social platforms can also support your site’s traffic and convert incoming traffic into customers.
You Determine Your Target Audience
On the blog side, you can not only reach your site’s current user base but also your desired or unreachable customer base to meet your brand. For example; if the majority of your current site’s users are men; you can introduce your own brand to the audience you have determined with content studies that will include women in this audience.
Stand Out From Your Competitors
With blog content created with the right keyword and content strategy, you can stand out from your competitors who do not have a blog area on their sites, and as this will increase your overall site traffic, you can also have the chance to compete with larger brands.
Be an Inspiration for Potential Customers and Competitors
By choosing up-to-date and trending content topics, you can help your brand become more visible to your potential customers compared to your competitors.
Create a Brand Voice That Sets You Apart from Your Competitors
The blog space creates an additional channel for brand messages to reach existing and potential customers. Producing content not only about your current industry but also on relevant topics that are suitable for your target audience will help you show that your brand’s blog content is not created just to generate traffic, unlike other competitors, and that your brand has its own style. In addition, creating content on topics related to other areas of your industry will help potential customers connect with your brand.
Introduce Your Own Products More Closely
With the right content strategy that you will apply on the blog side, you can inform your readers about the use of your products, the development and concept of your brand, and increase your potential customers, not directly but indirectly.
Support Your Brand’s Long-Term Advertising Costs
Blog content provides the opportunity to offer more branded content than social media and traditional marketing channels. In addition, blog content is not offensive to the user because it does not contain direct advertising. Informative posts educate the target audience about the product and help increase your potential customer capacity.
How to Create a Blog Content Strategy for E-Commerce Sites?
Prioritizing the 3 basic strategies below before creating blog content will help you determine your roadmap more accurately for your new blog pages.
Identifying and Analyzing Competitors
In order to create the right blog content strategy, you must first examine in detail the impact of your competitors’ blog pages on their content performance, their content strategies, the organic traffic rates of their blog pages, and their most read content.
However, before this, determining your competitors correctly is one of the most important points. When creating a blog strategy; examining only competitors in the region you are targeting; may cause your blog content strategy to progress at a lower potential. Therefore, determining bigger brands in the same sector as you, foreign brands in the same sector and sites with blog pages closely related to your sector as competitors; will also support the expansion of your perspective when creating a content strategy.
Determining the Target Audience
When creating a blog content strategy, it is very important to analyze your target audience and your site’s user profile correctly. In this way, you can expand your target audience and establish loyalty between potential customers and the brand.
In this context, first of all, determining the users of our current site according to their gender and age range will support you in creating the target audience profile that we want to reach together with your current audience. Creating a sufficient number of personas will provide you with an advantage when determining the target audience you want to reach.
When creating a persona, making a detailed analysis of age range, gender, education level, sector, hobbies and interests will help you get to know your current or desired target audience better and reflect your brand’s perspective more accurately to users visiting the site.
Content Language and Subject
One of the main purposes of the content to be produced should be to strengthen the bond with the user so that the user can establish closeness with the brand. In this direction, when creating the content language, taking into account the interests and age range of your target audience will support the formation of a bond of trust between the user and the brand.
For example; if your products appeal mostly to the 18-45 age group; you can avoid content topics that target those over the age of 45 and the use of scientific and formal language in the content, and transform the content topics and the address in the content into a friendly and entertaining language.
When determining the content topics to be publish on your blog page, instead of content that is only SEO focus or only promotes your brand’s products; attention should be pay to producing content that is suitable for all the interests of your target audience and that can accurately reflect your brand. In addition, examining the content topics that your competitors receive high traffic from and including such topics on your own blog pages if they are suitable for your target audience will be advantageous for you.
