The grand sale called ” Black Friday ” is already a legendary day, which, according to different sources, first meant pre-holiday traffic jams, later – maximum profit and, of course, discounts. This “holiday of trade and profit” came to us back in 2010 and with each subsequent year became more and more popular.
Initially, as the name Black Friday says, the sale lasted only one day – Friday, but later retailers changed the rules of the game and “stretched” it to almost a week. Now “black prices” can last from 3 to 6 days, and on some sites even smoothly flow overseas data into new, no less interesting promotions.
There is no doubt that you will save a lot of money on your Black Friday purchases if you prepare for this day thoroughly and follow some recommendations.
Black Friday Online and Offline
Offline stores strictly adhere to the BlackFriday sales dates, and therefore discounts are set directly on the day X. Previously, they only give announcements and advertising.
Online retailers act somewhat differently. Many sellers set the date of sales, but launch discounts earlier. The point of such a move is to attract more customers and gradually increase the number of discounted goods by the day X. This makes it what’s important this week: 4 updates on instagram and a new report in youtube analytics possible to avoid freezing the site, inconvenience for users, and also to sell significantly more goods.
So, let’s get back to offline retail
Every second fashionista already knows that even the usual cost of goods online is 10-20% lower than in land-based points of sale. This is because virtual ones do not have to pay for rent, utilities, as well as salaries and incentives for cashiers and consultants. This is why the price of products on the Internet is lower both on regular days and during total sales.
But at the same time, offline stores have a number of advantages that are difficult to dispute:
- Tactile contact . Despite the precise descriptions, nothing can replace touch. That is why most buyers still go to stores for this most irreplaceable tactile contact. After all, it is easier to determine the quality and attractiveness of materials up close, rather than in absentia. The possibility of trying on helps to make the right choice in three out of five cases.
- Visual inspection . It is better to see cmo email list something once in person than a hundred times on a computer monitor! This is especially true for expensive types of clothing from premium brands, as well as budget items. Sometimes a purchase can go against expectations and disappoint. That is why fashionistas with bitter experience increasingly go to stores to look and touch.
- Atmosphere . Each boutique has a unique interior, charm, gloss, which attracts and beckons to come in and buy. What are the always smiling and helpful consultants worth, offering sophisticated fashionistas the best goods, necessary and relatively inexpensive. In the fitting room, you inevitably get the feeling of a “royal person” whom everyone wants to please. And according to statistics, it is the consultants who effectively increase sales with their activity.
Statistics show that more than a third of active Ukrainian fashionistas have “gone online” in light of the global pandemic and the unique conditions of convenient and even free home delivery of purchases. Now it is online stores that are actively supplying customers with the best products.