The marketing funnel and the sales funnel are two extremely necessary concepts for anyone who has an Inbound Marketing strategy . After all, you need to know more about potential customers so that you can establish a relationship with them.
This relationship is essential because
in Inbound Marketing, you work to offer what your customers are looking for — actively getting them to reach your brand. When you sell something, you ios database already know that the potential customer is interested — unlike, for example, Outbound Marketing actions, such as telemarketing calls.
However, for your Inbound strategy to be discover what heatmaps can teach you about your website’s potential truly efficient, you need to understand the differences between the marketing funnel and the sales funnel. That’s what I’ll explain next. Let’s get started!
Marketing funnel
Every funnel has three basic stages: top, middle, and bottom. Thousands of people interested in your content arrive, many of whom become leads , but not all of them actually convert. To learn more about these stages, see the steps in detail.
Visitor attraction
This is the top of the funnel. In practice, this is the moment when people arrive at your website or blog with only an idea of what their problem is. As they read the content, this audience will understand this pain better and the solutions will start to become clear.
Converting visitors into leads
Interest becomes clearer as you allow it email list people to move further down the marketing funnel. This happens when they sign up for newsletters and download rich materials like e-books, for example.
In these actions, the public leaves their account and some other data, which allows you to get to know them better — like a real relationship.
Relationship with leads
You already have information about your leads. In other words, you know what their interests are and have direct contact, such as email. This way, you can continue nurturing them and sending promotions and offers that will spark their interest.
Sales or decision
After informing them and interacting with potential between a marketing funnel customers, they already have a clear idea of what they need and can close with you. That’s why we call this decision the bottom of the funnel.
Sales funnel
While the marketing funnel is more focused on the content needs, the sales funnel plans more practical actions — with the intelligence of marketing information. So, let’s take a look at the steps!
Qualification Here the sales manager analyzes
The data provided between a marketing funnel by marketing and checks whether it is indeed a qualified lead. If it is not, it goes back into the marketing funnel and will require more work. If it is, the briefing stage is carried out.
Briefing The briefing is the understanding
of what the client wants so that the proposal can be prepared. Note that services and products will be offered with a focus on the client, not on what the company wants to sell.
Proposal
The proposal is made according to the needs of the potential client. Your company may have a thousand services, but only those that make sense to the client will be included in the proposal.