A LinkedIn group is a good example of where you could apply unity. Of course, that works better for one group than for another. An offer or download exclusively for the group members. Emphasize the membership of the group, so that other members feel the bond. People who work for the same company (or have worked for the same company) or who studied at the same university also form a unity.
Are you working on a new product? Then you can create unity by involving people dataset in the development: co-creation. Place a call on LinkedIn for testers or ask people to think along. In this way you also cultivate (online) ambassadors. Even if you are not working on a product, you can ask your network for advice.
Sample content
We’re going to be recording a new series of videos where we’ll be answering questions from our readers. What question would you like to see answered?
Your input is appreciated. How can we make our platform better?
We are developing a new veggie burger, would you like to help us test it?
Good luck with using these scientifically researched principles of influence by Robert Cialdini!
One more thing… limits to online influencing
Make sure you always remain authentic when you are going to use one or more influencing principles on LinkedIn. Of course, there are also limits to online influencing: when does online seduction or influencing become misleading? First of all, rely on clean email your own feeling. Can you deliver on your promises? Do others get what you promise them? Are you who you
The Netherlands Authority for Consumers & Markets (ACM) has also drawn up un punto indicativo es la a document entitled ‘ Protection of the online consumer ‘ in which you can read what the guidelines are and which can serve as a guideline. In short: be honest, provide correct and understandable information and do not make incorrect claims.