Ad formats: Use ad extensions Ad extensions are a type of format that provides new information about your product or service. Your ad becomes “large format” and gets more visibility on the results page. You can sometimes hit the jackpot and take up almost all the space above the fold:
Ad extensions have a Ad formats: Use ad extensions positive impact on
click-through rates and help users get the information they need faster. In addition, in our experience, they help increase traffic quality and, thus, lower CPC.
The types of extensions that most benefit your ad are:
- Site links (1)
- Callouts (2)
- Structured Snippets (3)
- Phone number (4)
Google Ads Extensions: Sitelinks
Google Ads Extension: Phone Number (4)
Note : You can display up to three extensions at industry email list a time. If you add more, Google will choose three from among them.
With the extensions feature in Ad Builder, you can create extensions for your ad campaigns directly within the tool. Currently, there are four types of extensions available for creation in Ad Builder, including the types mentioned above.
Once you create a campaign in Ad Builder, go to the “Extension” tab and click the “New Extension” button. From the drop-down list, you can choose the type of extension you want to create. You can add extensions manually or import a file with managing customer reviews well is essential today existing extensions.
Keyword Research: Clean Up Negative Keywords
Managing negative keywords has always been a challenge, but lately it requires even more caution. There are two problems when approaching negative keywords:
- You’re using them where you shouldn’t (and losing traffic).
- You’re not using them where you should (and wasting money).
The first case is quite simple, although it happens often. For example, you haven’t sold tandem bikes in years (and you had the word “tandem” in your negative keyword list), and then you started reselling them. But your PPC specialist forgot to remove the phone number iran word from the negative list, and now you’re wondering why you’re not getting any traffic for this keyword. To avoid this situation, regularly check your negative keyword list and reinvigorate relevant keywords.
The second issue is much more delicate
but it’s important to address because it can be a way to significantly reduce your CPC.
Let’s say you sell downhill bikes, tandems, BMX bikes, etc., and you use broad match or modified broad match keywords in your campaigns. When a user types in “downhill mountain bike,” Google searches for relevant ads to display and finds only two of your ads that match the query.
This can cause your ads to compete with each other, increasing the competition level and CPC.