All this was before. but after the departure of some foreign brands and the reformatting of the Russian market to suit new realities. brand promotion became more relevant.
Previously. you had to fight with. say. Coca-Cola. now these are Russian brands with which you can compete for the audience’s attention. It is whatsapp number list still possible. but you ne. to invest a lot of effort in promoting your own brand in
Order to differentiate yourself from other similar brands. please the audience and conquer the market.
What to do? The brand should attract the attention of the target audience through various content formats. on different platforms. in order to form a positive attitude towards itself and the product and increase audience loyalty.
- Marketplaces
Marketplaces are reaching the how to plan content for social media top of organic search engine results. If earlier Yandex Market was accus. of this. Yandex was su. for using the advantages of its own services. now Ozon and Wildberries have reach. the top for many product queries.
Also. Ozon and WB seem to buy lead have collect. such a semantic core and done SEO so that now they are at the top everywhere. even where they should not be a priori. But the fact is the fact.
The total volume of spending on marketplaces in 2023 is almost 1.5 times higher than in 2022. and the number of transactions has increas. by 63%
Advertising traffic from contextual and target. advertising to marketplaces is also growing. It is still difficult to assess its effectiveness. but due to the increasingly expensive auction within marketplaces and high competition. external traffic looks like an attractive tool.