Potential EV customers may be at the peak of the consideration phase, but may not be too confident about making the final purchase.
Many potential buyers are undecided about whether to buy an electric car, and many of them are failing to convince themselves and, consequently, to convert. In fact, in the United States, of all new vehicle buyers who considered purchasing a hybrid or electric vehicle, only 33% ended up buying one.
Approaching undecided buyers with outdated marketing tactics
A standardized message will not work, especially as c level contact list the EV market evolves rapidly. Brands must be able to adapt to changing consumer needs and send personalized messages to different customer segments, taking into account their different requirements and concerns.
If they want to do this at scale and effectively, brands must use automation and machine learning to convey and deliver the right message to the right people at the right time.
Real-time data from automated campaigns can also how can businesses set up their e-commerce seo in the best possible way? help brands better understand potential customers and easily adjust their messaging to increase effectiveness. By using these modern marketing tools, brands can convince undecided buyers to choose a vehicle of the future.
As EV consideration and sales increase rapidly, automakers can set themselves up for success by using video to differentiate their brand and models from those of the competition, appearing in EV search results to answer customer questions, and leveraging automation to send the right message to a wide range of consumers.
To learn more about the electrification of automotive marketing, we suggest listening to the latest episode of the Google Auto On Air webinar.
Meet curious customers through search results
To see how interested consumers are in electric vehicles, one need only look to the internet, where searches for electric vehicles are accelerating. People are cmo email list also looking for more detailed information about EVs, suggesting they may be entering the consideration phase of the sales funnel.
For example, while searches for “electric vehicle” have grown 87% year-over-year worldwide, more detailed queries such as “electric vehicle charging station” have also increased by 80%. Meanwhile, in the United States, searches for “best electric cars 2022” have increased by more than 5,000% annually.