The change in the ecosystem and digital advertising that was predicted for 2022 was postponed to 2023 and has now been postponed until 2024. Google reports the elimination of cookies in 2024.
The companies responsible for collecting user browsing data on the web are going to disappear. How will the digital industry act from now on?
Table of contents
Privacy and data have taken a new prominent place on the global network.
Cookies are small pieces of text used on malaysia telegram data websites frequented by users. The lines of code extracted from cookies allow the collection and memory of information about users, thus helping to increase the effectiveness of advertising.
In recent years, cookies have become increasingly necessary for targeted or personalized advertising, allowing us to reach the desired audiences with specific browsing habits.
2. Cookies in 2024
At the beginning of 2020, Google we need to talk about marketing for microentrepreneurs announced the elimination of third-party cookies from its Chrome browser by 2022. As the months went by, this date was extended until today with the latest official announcement from Privacy Sandbox: new approach for the second half of 2024.
Google plans to have the alternative engine it email list to current cookies ready by the end of the third quarter of 2023. From here, cookies are expected to begin to be phased out by mid-2024, disappearing completely by the end of the year.
New Google calendar
The justification for removing cookies is to protect the privacy of Internet users, although more time has been needed for the ecosystem to adapt to a new functional model. Anthony Chavez , vice president of Privacy Sandbox, says that Chrome has been postponing the deadline, giving the industry more time to look for alternatives for collecting user data, that is, tracking technologies that do not use techniques such as fingerprinting .
3. Alternative to cookies
The great challenge posed by the elimination of cookies is the construction of new technological solutions for the digital industry, seeking benefits for both users and advertisers.
With Google in its sights, it has announced the new date for the abolition. Of cookies with an alternative technological proposal for the protection of personal data. Thus avoiding the replacement of other individual tracking options.
Google is currently testing new ways to publish and measure digital advertising , improving the protection of online users’ privacy. It has opted for Privacy Sandbox, a technological proposal developed to improve people’s privacy on the Internet and in applications. It is proposed so that publishers and developers can continue to offer their content. For free and grow their business, while always preserving users’ privacy.
4. New cookies: Privacy Sandbox
Chrome browser that offers a system of segmented advertising and metrics for advertisers. In this case, Google has opted to replace cookies with application programming interfaces, called APIs .
To be the technological alternative that protects users’ private information by abolishing and blocking tracking systems.
Allow free content publishing to all publishers and web developers for their commercial needs. While preserving the privacy of Internet users.
Collaborate with the global network industry.
Building the network model with new privacy standards.
>In pursuit of these goals. Google will store and process user information in a new way. Creating a respectful and private web ecosystem for users. The Privacy Sandbox initiative will feature strategies to limit covert tracking.