Despite the emergence of newer channels, email marketing has stood the test of time. According to a recent report from HubSpot, email generates an average ROI of $36 for every $1 spent, making it one of the most cost-effective marketing tools.
Here are several reasons why email marketing continues to thrive:
1. Widespread Usage
There are over 4.5 billion email users worldwide, and this number is growing. Email remains a staple in both personal and professional communication, ensuring australia school email lists your messages land in a medium your audience already uses daily.
2. Direct and Personal
Email gives businesses the ability to send personalized messages straight to the user’s inbox. With modern email tools, companies can segment audiences, personalize follow the background image subject lines, and tailor content based on preferences, behavior, and demographics.
3. Permission-Based Marketing
Unlike unsolicited ads or cold calls, email marketing is fans data typically opt-in, meaning subscribers have willingly given permission to be contacted. This leads to higher engagement and trust compared to interruptive marketing methods.