media in small and medium-sized businesses

For faster and more effective results with Digital Marketing , a great option is to use paid media in small and medium-sized businesses. We have summarized the main channels in which you can advertise your company and why you should invest.

First, your SME needs to define the persona, or at least the target audience it wants to reach, to understand where to find them on the internet, which channels are normally used and how they can be impacted through paid media.

But do you know what paid media is?

Paid media is basically an advertisement instantly attract potential customers in a specific medium . You pay an amount of money so that the content, company or product/service you want is displayed in a privileged way in a specific media.

Before the digital revolution

the main paid media options were television hse expands cooperation with gulf countries advertising campaigns . However, SMEs found it very difficult to advertise their products or services. medium-sized businesses This type of advertising is very expensive. Only large companies were able to benefit from the results of advertising campaigns.

This scenario has changed with the internet

all the facilities of new digital media. Now, using paid media to advertise your SME is much more practical, effective and cheaper. And you have several advertising options, on different channels on the web and which can be done in different ways, depending on what your audience is looking for.

You should know that good organic results on the internet usually take longer to be achieved. However, the use of paid media tends to provide greater effectiveness and fax list increase the chances of you selling more with digital marketing strategies.

Let’s check out the main types of ads and why paid media should be used in small and medium-sized businesses.

These are exactly what sponsored links are

Content featured at the top or right of the screen. In which the company responsible is paying for Google to place it in that privileged position that will guarantee several clicks.

Your company can also create a sponsored links campaign through Google AdWords. Whether it’s to gain more hits on a sales page, generate more leads with a landing page or increase visits to your own website .

It all depends on what you decide

for your advertising medium-sized businesses campaign. It’s up to you to decide where to direct your campaign and the objective of the campaign (such as lead conversion, direct sales, etc.). You can also target a specific audience using keywords that make sense for your business.

As it is a relatively more complex subject, it is recommended to carry out more in-depth research on the subject and contact a digital marketing agency .

AdWords
AdWords is Google’s advertising platform. It allows you to manage:

YouTube ad campaigns;

Sponsored link campaigns, which are displayed when a search is performed using the keywords defined by the advertiser;
You can also manage advertisements that appear on websites.
It is one of the most widely used advertising platforms by companies that want to stand out on the internet. One of the main reasons for this is the high level of segmentation that AdWords allows. Google itself provides a manual for those who want to advertise on AdWords. You can find this AdWords manual here .

Remarketing

Have you ever searched for a product or service on a company’s website, didn’t buy it, and when you accessed Facebook or other sites on Google you found an ad for exactly what you were looking for?

If you have ever experienced this situation, don’t think it’s some kind of telepathy or just a coincidence. This is actually an example of remarketing . This happens because that company page has a specific tag , either from Facebook or Google, which will cause everyone who visited the page or website to receive related ads immediately after accessing the page.

And it will be fascinating if you adopt it for your SME. Do you agree?

Research shows that many people make their. Purchase decisions based on remarketing ads because. They have already had time to analyze their situation and the ad reminds them of their problem. And that they need to solve it with that particular product or service. Remarketing will work very well medium-sized businesses for your SME. Especially if it is well-crafted, with content that catches the public’s attention and encourages them to complete the purchase action.

Social Media Ads

Of the most well-known social media ads, we can highlight Facebook Ads and Instagram Ads. Considering that these are the media with the largest audience and where you will probably find yours. In addition, LinkedIn Ads can also be used by your SME. As you may know, this is one of the main networks for connecting professionals and companies.

It is important to note that social media has a huge amount of information at any given time. Therefore, if you want to increase your company’s. Visibility on the internet and impact your audience. To improve your company’s branding and increase sales. It is essential to invest in social media advertising.

Why use paid media in small and medium-sized businesses