Chances are you’ve probably received a cold email and trashed it without even checking it. The bad news for businesses is that you’ve probably done it more than once. Getting positive responses from a cold email is no easy feat. However, cold mailing can yield some impressive results, if you learn how to do it.
cold mail
“What is cold mail and how does it work?” These questions are usually met with raised eyebrows and very dubious answers.
“Isn’t it like spam?” Many people ask, incorrectly.
So it’s time to put an end to this common the 7 most popular web development tools used by pros misconception once and for all. If you’re questioning the power of a good cold email, it’s probably because you don’t know how to write one properly. That’s okay, I’m here to help.
Are you ready to improve your cold email skills? Great! Let’s start by defining cold email.
The content of this article
was extracted from the fifth From Lead to Sale tool type automation tools episode of the podcast From Lead to Sale, #05: How to write cold emails that convert. I had the opportunity to be interviewed by the host Bárbara Lima and share the obstacles and lessons learned when implementing the cold mail strategies we use here at MKS. If you prefer, you can check out this chat by pressing play below.
So, can we move on? So let’s get to the first question…
What is a cold mail?
A cold email, also known as cold mailing search engine optimization united states america and cold email, is a message you send to potential customers with whom you do not yet have a relationship.
Overall, this approach works in situations like…
Once you find a potential lead on LinkedIn, you send an email to try to convert them into a customer;
When you want to segment your business audience;
If you want to ask a public figure, like an Instagram influencer, for a sponsored post or feedback on a product.
What should it include?
There is no single structure that you should implement in a cold email. Use your creativity and find the best way to present yourself and your company in a conversational and impactful way. Below, see some of the main elements that you can use in your cold emails.
Subject line Keep it short but compelling
Opening line . Personalize it to grab your prospect’s From Lead to Sale attention. For example: “It was great seeing you at…” or “My friend, [mutual connection], recommended I write to you because you’re an expert in…” Add relevant information about yourself and your company.
Body/Development . Express the main objective of your email by asking questions related to the potential customer’s pain points. Then, present a solution.
Closing . In this section, you can insert a call to action and guide the recipient on what to do next. Share a demo or educational material if you have one. Your CTA is even more valuable if you end with a question, increasing the likelihood of a response: “Do you have any questions I can help you with?”
Signature . Leave all necessary data to enable future communications.
Cold mail vs. Spam: understand the difference
By definition, a cold email is a personal conversation that should be personalized. That’s why sending a generic, direct-offer sales email to a list of cold leads doesn’t usually yield good results. It’s spam. Instead, effective personalization with a touch of originality is the key to standing out when implementing this B2B marketing strategy.
cold mail
Here are some other differences between
Spam is a one-to-many conversation. The same email is sent to multiple people and is not addressed to a recipient by context. In spam, there is no personalization;
Spam is not intended to start a conversation, just to get a customer to make a purchase;
Spam has no target audience;
Spam always has high commercial intent.
None of these points have anything to do with From Lead to Sale cold emails. When writing a cold email, don’t try to generate new leads with the first message. The goal of this strategy is not to sell… immediately.
The real purpose is to grab the attention
potential customers, build a relationship and move them further along the funnel. The sale comes later!