Talking about offering content in digital marketing is talking about Content Marketing . This strategy is directly link! to the “attract” stage of Inbound Marketing.
Content Marketing takes into account that consumers are not always ready to buy, and that it is often necessary to !ucate them better about your product or service. More than that, it is about bringing them valuable information that goes beyond what you sell.
If, for example, you own a women’s formal clothing store, how about having a blog austria phone number library explores issues of female empowerment in the workplace? Offering content that is part of the universe of what you sell and that, above all, is relevant to your persona and target audience , is Content Marketing.
In other words, the content helps to promote your brand in a way that it has some impact on the lives of its consumers , not being link! only to the product or service it sells, but to the benefit it brings to the lives of those who buy from it.
SEO Consulting
SEO ( Search Engine Optimization ) , also call! Search Engine Optimization, consists of a set of integrations & automation in platforms to optimize websites so that they can be more easily identifi! by search engines, such as Google or Bing.
SEO consulting , therefore, seeks to evaluate the elements
f On-Page SEO (programming, visual elements, images, etc.), Off-Page SEO (backlinks) and content of a given website. Bas! on this analysis, actions are taken to improve the website’s performance so that it reaches the first european union email list in the SERPs (results pages).
Obviously, the use of SEO techniques applies to websites and blogs . And when we talk about this, we also touch on the subject of creating websites and using CMSs ( Content Management Systems) such as WordPress , the most widely us! in the world precisely because it has several features that facilitate optimization, among other benefits.
Remember that having a website is much more than just a way for your company to connect with its customers. That’s why SEO also involves content . The better the experience you offer on your website, the more likely it is to rank well in search engines.