At the conversion end of the search experience, most of your SEO work should be done. You’re bringing relevant traffic to your website, delivering a strong user experience and engaging visitors with compelling messages.
With all of this in place
You should be in a pretty good position to dataset convert search traffic into qualified leads and/or paying customers.
Now, you need to make sure your content is giving visitors what they want. You need to make sure it’s building incentive to push them along the funnel. And you need to attribute conversions to each step of your SEO strategy to measure ROI and improve results.
SEO conversion goals
If your SEO traffic isn’t converting cross-sells are meant to support the customer your search marketing spend is in negative ROI – it’s as simple as that. By extension, maximising growth through SEO relies on maximising conversions at the end of the search experience.
With effective SEO acquisition and engagement strategies, you should have plenty of relevant traffic, quality content and a solid user experience. Now, it’s time to prove all of this converts visitors into paying customers and optimise results to improve performance even further.
At this stage of the search experience, most target actions are conversion goals.
Target actions:
- Increase conversions
- Increase conversion value
- Reduce churn, dropouts, cart abandonments, etc.
- Repeat conversions
Before you can optimise for these american samoa business directory you need a robust analytics system. You need to know how users are interacting with your website and attribute events like conversion goals to early SEO actions.
We already saw how SEO overlaps with UX design during the engagement stage and this continues at the conversion end. Except, now, we’re venturing heavily into conversion rate optimisation (CRO), powered by constant experimentation.