Many companies have a CRO strategy in place but results are limited if you’re not attributing conversion events to the search experience. You can test CTAs into oblivion but what is this going to achieve if you’re not delivering the right content to the right audience?
Your SEO conversion strategy ties
Everything into the acquisition and telegram number database engagement stages of the search experience. In other words, it proves you’re attracting the right traffic and achieving meaningful engagement that results in conversions.
By this point, you should have most of the answers you need about your SEO traffic. We still need to clarify a few things at the conversion end, though.
- What do we want them to do? Specific conversion goals – single purchase, multiple purchases, account creation, use a coupon, etc.
- What are their motivators? Identify the motivators that turn intent into action.
- Which barriers are getting in their way? Identify friction points and any other barriers getting in the way of conversions.
- How can we get them to convert again? Test and refine retention strategies to maximise customer value through multiple purchases.
- How can we increase conversion value? Test strategies to increase the average value of conversions per customer.
At the conversion stage of the search experience,
You want to identify what works and upselling that does not offer increased what doesn’t. From here, you can replicate the best of your SEO strategy and test fixes for anything that underperforms.
Again, this is a long-term strategy where you’re constantly building up insights from user data and experiments. The longer you do this, the more informative your data becomes and more confidently you can make high-impact changes.
Obviously, CRO plays a key role in this and you want to optimise loading times, CTAs, signup forms and other conversion essentials. Likewise, you want to optimise the broader aspects of the user experience and identify friction points getting in the way of conversions.
It doesn’t end here, though
You want to prove that every stage of american samoa business directory your SEO strategy is driving revenue and adding to business growth. You want to know that the content you produce is making a profit and the engagement you optimise for leads to purchase and other conversion goals.
In the past, reliable attribution has always been tricky with SEO but Google Analytics 4 makes this a lot easier.