Since the dawn of the web, companies have carried out their website redesign every 2-5 years. This is how it’s always been done and, for better or worse, this is what most companies will continue to do – but they are sleepwalking into a cycle that limits sales, growth and even market share.
In this article, we explain why it’s time for the cycle of website redesigns to end
More importantly, we reveal the alternative whatsapp number database approach that’s not only cheaper but also more effective and drives sustainable growth, whether you’re the smallest of companies or a tech giant like Amazon.
Key issues of website redesigns
1. Websites age faster than you think
As with most modern technologies someone clicks to purchase a brand new websites age quickly and a year is a long time. If one dog year is equivalent to seven human years, then your website is ready for retirement before it celebrates a second birthday.
It’s not only the visual design of your website that ages, either. The code ages, loading times increase and technical issues develop while the risk of malware, viruses and other health issues increases.
If you’re waiting several years to address these issues, your website spends most of its life underperforming.
The side effects only get worse with time:
- Conversion rates drop
- Engagement drops
- Search ranking drops
- Return on investment drops
Basically, everything starts to drop as your website gets older – unless you intervene.
2. Website redesigns are expensive
The issue most businesses complain american samoa business directory about with website redesigns is how expensive they are. To make matters worse, this encourages a lot of businesses to hold off on redesigning their websites, which only makes the problems we discussed in the previous section even worse.
The thing is, web design doesn’t need to be this expensive. Businesses typically spend several tens of thousands on a new website every 2-5 years – and for what? An unnecessarily expensive website that spends most of this period underperforming.
It makes far more sense to spend less on constant improvements that help your website perform better every year. More on this later.