If you want to respond to the demanding customer, who is more likely to rely on what his friends say than what you as a company shout, according to Tempelaere it all comes down to social care . You should not only be present on social mia, you should show that you listen to him, take him into account and try to serve him via the desir channels. A kind of non-stop online helpdesk.
It is logical to think that social care can be add to the traditional customer care department, but that is a dangerous choice. industry email list This department communicates in a traditional way, uses a different tone of voice and a different approach that does not fit with social mia. Setting up a new team is a better choice. After all, social care is still a form of personal contact, but one that takes place publicly and can be follow by everyone. You don’t want to make a mistake with that.
7 tips for implementing social care
Tempelaere gives seven tips for implementing social care effectively:
Promise a quick response and stick to it
Use the language of social mia
Provide a sufficiently large team
Ensure a straight line with management
Make sure you surprise yourself every now and then
Let your response depend on the channel
Social care goes beyond its own mia
If you have your social care well organiz, you can even turn people who have negative feback on your organization into social ambassadors. And you want trump coin supply and distribution model them, because their positive comments are more convincing than those of a celebrity or an influencer. According to Tempelaere, it takes less effort and budget to win over social ambassadors and they have a much more convincing effect.
As traditional mia are increasingly being replac by digital and social mia, the advertising market is also changing. According to search engine optimization united states america figures from the Wall Street Journal, ten years ago, approximately 90 billion dollars were spent worldwide on advertisements in print newspapers, last year that has further decreas to approximately 52 billion. This does not mean that there is less budget for advertisements, it is just spent in a different place. No longer only in print newspapers, but also on social mia, especially on Facebook. The big advantage of advertising on social mia is that you can target much better.