As a (medium) sized company, you can no longer afford not to be present on social media. That is where your potential customers are, where they share their opinions and where they influence others. To tackle this properly, not only is a team needed, but a change in the corporate culture must also take place. The entire company must see the important role of social media.
When I was in the first year of secondary school
A mobile phones were not yet commonplace. During breakfast I read a magazine and my parents the newspaper. Via teletext I found out whether job function email database a rain suit was needed that day. Then I cycled more than eight kilometres to school. If I had a flat tyre, I was out of luck. I could either choose to walk home or to school. Or I rang the doorbell somewhere to ask if I could call home. And if I was home, I might be allowed to use ICQ.
If you are in the first year of high school in 2018, you are busy with Snapchat during breakfast, your parents read the latest news online, you use Buienradar to see what the weather will be like and you send a WhatsApp message to your parents when you have a flat tire. When you get home, you dive into your Instagram account to see what your friends have been up to that day.
Nico Tempelaere , former co-CEO of the Belgian social media agency JUSt. Agency, discusses both the ‘why’ and the ‘how’ of social media in the book Social Media Smaakmakers (aff.).
Photo: Rahul Chakraborty via Unsplash
The new customer
Digital and social media have taken an indelible place in our daily lives. We rely mainly on the reviews of our friends and other online reviewers when deciding which search engine optimization united states america party to take out our travel insurance with, which restaurant in the neighborhood has the best schnitzels or which camera to buy.
As a physical store, you really have to offer added value to get the consumer out of their The entire company lazy chair, which is why the store is increasingly about experience. After all, online is generally faster and easier. This has led to a new customer. One who is impatient, critical and independent. The new customer is not fooled what is the future of wormhole coin? and expects a 24/7 model where orders are placed, responded to and delivered at a time that suits the customer.