As you may have read in our first article of this year, LinkedIn is certainly not standing still. A new interface, new tools to measure the effectiveness of advertisements, smart improvements to the Sales Navigator, etc. We see companies making significant investments in both the quality and quantity of their expressions. The result, however, is that it is becoming increasingly difficult for companies to distinguish
Because the platform regularly asks the question whether campaigns are ‘businesslike enough’, there is a lot of coloring within country email list the lines. Fortunately, some companies do succeed in connecting with their target group in an innovative, creative way. In this article, we will show you four of them and give you three tips to prevent your company from (again) creating a colorless campaign.
Solar farmers?
Promote solar energy with a LinkedIn campaign, without a budget? E.On in Sweden did it and promptly earned the LinkedIn Marketing award in 2017 for the most innovative corporate campaign. The idea? Simple yet brilliant. Because how do you trigger homeowners and entrepreneurs to switch to sustainable energy?
In ‘The Great LinkedIn Sunfarmer Stunt’ all E.On employees in Sweden were asked to update their LinkedIn profile with a new feature: Solfarmare (literally translated: sun farmer). Can you imagine the attention and questions that has generated? All those feature changes in your timeline? We can! LinkedIn reported that within a few hours, tens of thousands of members were reached. Never before seen, as far as we know. And because a good copy is better than a bad idea… Who will take up the challenge in the search engine optimization united states america Netherlands?
Personal LinkedIn profile for the founder
Although it doesn’t strictly meet LinkedIn’s terms of use, we think KFC has found a great way to generate brand awareness . what is wormhole (w coin)? We are big believers in the personal approach (human to human). That’s why we were pleasantly surprised that KFC (or a ee A themselves with .