‘Smartphone neck’. I had to chuckle. In 2018, terms like ‘smartphone neck’ and ‘social media addiction’ can shockingly be nominated for ‘Word of the Year’. The impact of social media on the daily lives of many Dutch people is not great, but very great.
For example: according to research by the CBS from 2015, 17 percent of young people said they were addicted to social media. On the telegram data other hand, companies are increasingly aware of the power of online platforms. Unlike a few years ago, a communications advisor no longer has to give a long speech about the opportunities that social media bring. Unless you are a communications advisor for a non-profit. It is quite possible that you still have to explain what exactly the added value of social media is.
Five reasons for the hesitant non-profit organization to fully embrace the phenomenon in 2018.
Make your employees proud
A good image is important for every organization. So also for a non-profit. With your external target groups, but certainly also with your employees. With the right content you put your employees in the spotlight and strengthen the feeling of pride. Content that puts your people in the spotlight and at the same time has a clear message. Make your employees part of your strategy by giving them attention and letting them speak.
What does a working day look like for him or her? How does he or she work on the objectives of your organization? Tell it with a vlog, preferably by letting the employee get started with a (vlog) camera. Keep some control by discussing the ‘script’ in advance. The employee will appreciate your attention (everyone likes enthusiasm and a search engine optimization united states america pat on the back) and you show the outside world that you care about your people. Moreover, it inspires trust, you give your organization a face and it ensures loyalty among your employees and the outside world. A win-win situation.
Complaints management via social media
Webcare on social media is becoming increasingly important for many companies. Even though there is generally little asking what is eigenlayer (eigen)? or complaining via social media , if you do not respond to an urgent question or complaint, this can quickly lead to (even more) irritation. In that case, it is important that people are helped as quickly as possible and that complaints do not take on a life of their own.