Micro conversions
Also think about measuring micro conversions. These are goals that people achieve on your site before they become a customer. Downloading content or signing up for your newsletter are examples of this. Make sure to add a thank you page to this as well, so that you can create a custom audience using your Facebook Pixel!
Lookalike audiences bas on Facebook interactions
It is also possible to create audiences bas on interactions with your content on Facebook (and Instagram). To do this, create a phone number library new custom audience and choose ‘Engagement’.
Create a Custom Audience on FacebookYou can create target groups of, among others:
People who lik posts on your Facebook or Instagram page.
People who have watch a certain percentage of a particular video on your page.Case: lookalike
People who have indicat that they will attend your Facebook event or are interest in attending it.
By making the right choices here with regard to lookalike audiences, you can create more visibility and interaction via Facebook for your content and events, for example.
Lookalike audiences bas on your customer base
You can also create a custom audience from your customer base. You can then create a lookalike audience from this. But I recommend search engine optimization united states america that you preferably work with the Facebook Pixel. Facebook then sees directly who comes to your website.
If you are working with a customer database, Facebook will try to match your customers to a Facebook profile what is meme (memecoin)? bas on an email address. If your customers are logg into Facebook with a different email address, Facebook will not be able to see who your customer is. For the most accurate results, always create custom audiences using your Facebook Pixel!