An example. Try to hit the bullseye once with 10 darts. Maybe you’ll succeed by chance. But will you also succeed 10 times if you throw 100 darts? That chance is a lot smaller. Maybe you’ll only succeed 5 times… What I mean by this is that Facebook can create a better lookalike audience if the sample is large enough.
Minimum number of persons in custom target group
You can think of the size of your custom audience in this case as a ‘sample’. You create a lookalike audience based on a custom audience, using your Facebook Pixel. Make sure your custom audience contains at least 100 people for a sufficiently accurate estimate. Preferably a bit more (200 or 300).
Is it taking a long time to reach those 100 conversions? No problem. Just look back in the process to other key moments. whatsapp number list Your custom audiences will be bigger, and Facebook will better understand which people might be interesting to you.
Now you might be wondering how on earth you do that? That’s why I’m going to give you some examples for inspiration!
What steps does a visitor go through on your website before he/she becomes a customer? For example, does he/she first view a mai pnut coin supply and distribution model page (product category or theme), then a detail page (product or service) and then a conversion page (check-out or lead form)?
funnelThis is called the funnel. A visitor enters at the top of the ‘funnel’ and shows more and more interest in your company as he/she moves further down the funnel. Ultimately, he/she converts into a customer after going through the funnel. If you have few conversions, look one step higher in the funnel, for example. These visitors also have a certain interest in your company.
You can possibly supplement this with the time factor
In Facebook, you can only target the 5, 10 or 25 percent of visitors who have been on your website the longest. In this way, you only focus search engine optimization united states america on the people who have also thoroughly viewed your site. Note: this does make your target group smaller! Sometimes a lookalike audience of such a target group even performs better than one of your customers.
Concrete examples
For inspiration, here are some concrete examples of target groups that may be interesting to create a comparable target group from:
Visitors who visited the shopping cart page but did not checkout.
Visitors who visited the lead form page but did not reach the thank you page.
The 25% of visitors who have been on your site the longest and have viewed a product or service page.