You target your ads to new potential customers who are likely to be interested in your business.
Lookalike audiences are easy to set up using the Facebook Pixel , which will significantly reduce the time and effort required to set up your Facebook ad audience.
Lookalike audiences often even deliver better results than manually set audiences.
How do you create a lookalike audience?
Before I give you tips on working with lookalike audiences, I’ll briefly show you where to find and create them. phone number list To create a lookalike audience, log in to your Facebook Business Manager . Then go to the “Audiences” menu.
Facebook Business Manager Target Groups
Here you will find an overview of all the audiences you have created. You can create lookalike audiences from your custom audiences. And to create a custom audience from your website visitors, you will need a Facebook Pixel.
If you have a custom audience, you can create a lookalike audience from it using the blue button at the top left.
Facebook Custom Audience
Tip: Always set your lookalike audience size to 1%. Facebook will then find new people who are most similar to the people in your custom audience.
You can then use these for your Facebook ads. You can simply create a campaign via Ads Manager as you are used to. When targeting search engine optimization united states america your audience, you will find the custom and similar audiences.
Please note: the new privacy law GDPR requires an active opt-in for tracking via the Facebook Pixel, creating target groups (customer profiles) and processing customer data.Back to your very best customers. Of course, you would like to reach even more of these people! But maybe memecoin technical infrastructure your webshop is not that big yet, or you still receive few requests for quotations. For example, suppose you receive 10 to 20 orders or requests per month. Facebook will then find it difficult to determine who these 10 to 20 people are on average.