Your business is on social media because you want to reach your audience…and you know that’s where you’ll find them.
While it’s easier than ever to reach your customers, they’re also being targeted on social media by your competitors.
A picture is worth a thousand likes! So, how can you make sure the photos you post on your social media accounts stand out from the crowd?
The good news is, you no longer need an expensive camera to produce beautiful images. Most smartphones have impressive cameras that allow you to take stunning photos.
Here are a few tips to help you snap quality photos for your social media accounts:
Tips for Taking Quality Photos for Social Media
1. Clean your camera lens.
This is especially true if you’re using a cellphone. Smudges special database can distort your photo and decrease the overall quality.
2. Check your lighting.
Whether you’re using a cellphone or an expensive camera, lighting makes all the difference. If possible, take your photos near natural light. Going outside is a great option, but if you need to take the pictures inside, shoot near a window. Put your subject off to an angle and take the photo with your back to the window. If you face the window when you shoot, the picture will be too bright.
It’s not a good idea to use the flash. The flash in your smartphone can cast a yellow light or shadows over your subject and make them less appealing.
3. Use the rule of thirds.
Using the rule of thirds will improve the composition of your photos and create balanced and visually appealing images. Your smartphone allows you to enable grid lines when you take a photo, and those lines make it easier for you to follow the rule of thirds.
The grid is two vertical and two horizontal lines spaced equally apart. Professional photographers know not to center everything on the screen because it’s not visually appealing. So, if you want to take your photos to the next level, use the rule of thirds and position your subject where those lines intersect. You’ll create a more professional and attractive image.
4. Take photos horizontally not vertically.
Make sure your social media photography is landscape example in your content creation rather than portrait. It’s much easier to crop these images and ensure they display properly on all social media platforms.
5. Don’t zoom.
It’s better to get closer to your subject than it is to zoom, especially if you’re using a smartphone. Zooming can cause the picture to look blurry or grainy. You also want to leave room for things to be cropped out if necessary.
6. Tap on your subject.
After you frame your shot, before you touch the shutter button and fax list take the picture, tap on your subject. This tells your phone where to focus so the image comes out sharp.