Promotional Post Ideas At one time, the 80/20 Rule was considered the “golden rule” of effective social media marketing. That means that 80% of your social media posts should educate, entertain, and inform your audience, while only 20% should openly promote your business. Even though that rule isn’t as effective anymore, you still don’t want to flood your social media feeds with only promotional posts. So, for best results, mix and match this category with the other content categories so your followers know you’re not just trying to sell them something.
Examples:
- Products and Services
- Freebies
- Webinars
- Client Testimonials
- New Location/Hours/Office Closed
4. Inspirational Post Ideas
Quotes are both inspiring and engaging! Most people like telegram number list reading a good quote while they’re scrolling through their social media feeds. Try to keep the quotes relevant to your brand, and don’t post one every day. But sharing a good quote occasionally will help keep your engagement rates high.
Examples:
- Quotes
- Amazing Facts and Trivia
- Beautiful Photographs
- Personal stories of triumphs over challenges (especially if it’s yours or a client’s)
5. Connection Content Ideas
Connect with your followers on a personal level because, after all, people buy from people! You can add connection to most of your posts just by showing some personality in your captions and image choices.
Examples:
- Product Previews
- Behind the Scenes
- Occasional photos of your life – family, vacations, hobbies
- Community Service
- Nostalgia
- Employee Features
- Recognizing and complimenting other businesses or groups
- Thanking followers and customers for their loyalty and business
- Ask for feedback or opinions
- Company or Personal Events
6. Conversational Content Ideas
Your followers will appreciate it when you listen to them and not just talk robert cialdini calls this the ‘foot-in at them. So, try to encourage conversation in all your posts no matter what the content category is. Here’s an easy way to make this work – post a quote or image, share what you think about it, and then ask your followers what they think.
This approach works well with educational content, too. You can ask questions like:
Have you tried this?
Which tip is your favorite?
What do you want to learn more about?
Ask questions to get your followers involved and engaged!
Examples:
- Polls
- “Caption This” Photos
- Questions
Bottom Line
It’s easy to understand that social media marketing is essential for all businesses, no matter how big or small. Knowing exactly how to start and what to post isn’t quite as easy and can often be overwhelming and time-consuming. Hopefully, these post ideas will help you strengthen your social media presence and drive audience engagement.
Social media marketing takes time you may not have. If you need fax list a team to help you be effective, Impact Group Marketing offers multiple social media options. We can get you set up and then manage your social media presence daily.