Your brand is the heart of your business. It impacts almost every single decision you make. As marketers, we ask questions like, “Will this align with our brand values?” and “What will our customers think about this decision?”
But what exactly makes up a brand? And why is brand consistency so important?
What Makes Up a Brand?
The first thing that comes to mind when people europe cell phone number list think “brand” is a brand logo. That’s partly true because your brand logo does represent your company, so your brand’s visual identity is a key component in branding. But…it’s not all about visuals.
Your brand isn’t only about your products or services, it’s also about your target audience and the promise you’re making to them.
The 3 essential elements of branding are:
1. Visual Identity – logo, typography, color patterns, etc.
2. Messaging – how you communicate your brand’s message
3. Core Values – the basic principles and beliefs that guide your business
If you want your brand to make an impact, these three elements need to be aligned. Your company’s logo, website, store signage, mobile app, and your customer support and marketing message must be then you kill two birds with one stone instantly recognizable as your brand.
There are many reasons why consistent branding is so effective…and inconsistent branding can be so damaging. Let’s look at why brand consistency is important and how to achieve it.
What is Brand Consistency?
Brand consistency means you present the same visual identity, personality, values, and brand messaging across every customer touchpoint (your website, social media platforms, blog, and printed materials).
This can be hard to accomplish if you don’t fully understand your brand. So, the first step in any brand consistency effort is to really know your brand.
Why is Brand Consistency So Important?
Of course, the goal of any brand is to provide a brand identity that is recognizable, trustworthy, and makes a lasting impact on consumers. Buyers are people, right? And don’t most people like consistency? We like knowing we’re going to get the same quality product or service every time. Consistency is crucial when it comes to your brand and marketing because competition is fierce.
Here are 3 reasons why brand consistency is so important:
1. Brand recognition and awareness
The most obvious reason brand consistency is so important is because it leads to brand recognition.
Brand recognition is more than just getting your name out there, it’s helping customers get to know your brand on a personal level. Brand recognition is crucial in a highly competitive and saturated market.
Consistent branding and marketing also build brand awareness. Your fax list audience is more likely to purchase from a brand they recognize, so maintain a consistent image and content schedule. Make sure your visual content uses the same color theme, logo placement, and photo quality. And your digital materials should be consistent with your visual content. This consistency builds awareness that ensures your audience immediately knows it’s your brand!