Sometimes, a sales rep’s poor conversion rate isn’t due to the process, successful cold but rather to some minor mistakes they make during the phone interview.
These few cold calling tips might help you figure out what you’re doing wrong, and if so, maybe you should give it a try!
Tip 1: Keep track of time and be concise
When you’re cold calling, time isn’t on your side. Remember, you’re annoying people.
You only have a few minutes to introduce yourself and try to interest your potential client in what you’re offering.
Therefore, you should be concise and take control of the conversation from beginning to end. This means avoiding small talk and focusing on the purpose of your call.
Tip 2: Use a positive and enthusiastic tone
Although you’ve heard it before, your tone of voice is very important when making a cold call.
People can sense whether you’re genuinely interested in dataset what you’re talking about or not, so make sure you sound positive and excited about your product/service!
A good way to do this is to force yourself to smile when you talk. I assure you, smiles can be heard even when talking on the phone.
Tip 3: Find a great icebreaker
This is one of the most successful sales techniques for cold calling.
If you’re not used to cold calling, it can be very difficult to start a conversation.
One of your first and main goals is to find what we call an productions under costly health constraints icebreaker that helps you transition into the sales pitch .
Quick tip
Here are some examples you can use:
- “I was thinking about your company and wondering…”
- “I saw you recently posted a blog post about…”
- “I was recently talking to one of your colleagues and he suggested I call you.”
- “Am I talking to {{firstname}}? Because I was talking to one of your colleagues who gave me your name…”
Tip 4: Get rid of the hyphens!
As we’ve seen, a cold calling script can be very helpful in structuring your thoughts and keeping you focused during the conversation.
However, sometimes cold calling scripts shouldn’t be used word for word, because they’ll make you sound like a robot!
People can tell when you’re reading a script, so make sure you australia database directory use it more as a guide than anything else!
This doesn’t mean you should skip the preparation phase of your B2B calls, which is one of the most important things to do to succeed in your interview.
Tip 5: Mention that you were introduced!
If someone introduced you to your lead, be sure to mention them!
If it wasn’t, try to make it seem like it was, with a catchy phrase like:
“Hi, I called yesterday and someone from your marketing team gave me your name. This person told me you’d probably be interested in what we offer.”
This will also provoke your potential customer and let them know more about what you offer.