Step 1: Check your resources
The first thing you need to do when starting a cold calling campaign is to check your resources.
If you want to invest in this sales channel , you will need to have at least :
- A good internet connection;
- A quiet place to work from;
- A sales team (how many people?);
- A defined budget;
- Some sales tools to help your team.
If you don’t already use a sales automation tool, we strongly dataset recommend you consider purchasing one. You’ll automate repetitive tasks like sending follow-up emails and allow you to focus on what’s important: selling!
Step 2: Prepare your scripts and your objectives
The second step is to prepare your scripts and define your objectives. Selling over the phone is notoriously difficult, and the best way to overcome this challenge is to be prepared!
Preparing scripts will help your sales reps stay focused and on track, and therefore help them sound more natural.
The more they repeat the speech, the more they will learn and the easier it will be for them to respond to sales objections.
As for goals, we advise you to start small and gradually why would a broker change exchange rates? increase the number of calls as they become more comfortable with the process. You can choose to track many sales goals, but we recommend taking a look at the following KPIs:
- The number of calls made per day/week/month;
- The number of appointments made;
- The number of closed sales;
- The volume of business generated by cold calling;
- The ROI of sales representatives.
Of course, these goals will need to be tailored to your specific needs.
Step 3: Build your team and get regular feedback
The third step is to train your team and get feedback after each call. This step is crucial if you want to improve your performance over time.
Make sure everyone on your team is familiar with the process australia database directory and scripts, and provide them with regular feedback so they know what they’re doing well and what they need to improve.
Quick tip
To do this, one effective tactic is to have your manager listen to random interviews so they can take notes and provide valuable feedback on the pros and cons.
This way, the sales representative will learn to become better and better over time!
Extra step: Choose your sales tools
Let’s be clear: you don’t necessarily have to invest in sales tools to create a cold calling process.
But it’s a huge help to make your sales organization run faster and better.
Today, a large part of sales teams work with sales tools such as:
- CRM;
- Predictive dialer;
- Local presence;
- Click-to-call
- Email search engine;
- Sales intelligence;
- Etc…
According to our customers, the best combination to boost their B2B sales performance is to invest in a sales automation tool along with a CRM.
With a solution like LaGrowthMachine , you can:
- Find new leads from scratch;
- Find data about your potential customers (including their phone number for cold calling);
- Set up a sales automation sequence to reach them through multiple channels in addition to your cold calling efforts.
Plus, you can track your results directly in LaGrowthMachine or connect them to any CRM to integrate the solution into your current process!