Also read: The social media trends, tips & must-reads for the second half of 2023
So there you have it: a dive into the exciting world of AI in social media. But this is just the beginning. Curious about how social media deals with that hot potato ‘privacy’? Then read on.
The balance between innovation and privacy
Social media platforms are pulling out all the stops to keep your data safe. Just look at the recent shockwaves from the EU. We’re talking about regulations like GDPR, and now something even bigger is coming. The EU is saying ‘no’ to personalized ads on Facebook and Instagram .
What does this mean for you as a marketer or social media expert? It puts everything in focus. Platforms not only need to be crystal clear about what happens to your data, but they also need to rethink their entire advertising model.
Take Meta, the company behind Facebook and Instagram. They are now facing a huge telemarketing datachallenge. With the European ban on personal data for targeted advertising, Meta is thinking about new ways. And voilà, now they are rolling out subscriptions for an ad-free experience. But this raises questions. Since when is it legal to have to pay for your privacy? How do you best approach advertising via social media as an organization in the future?
At the moment there is not much clarity.
But soon the EU will make a decision and we will know more
Meta Source: Marcelo Mollaretti / Shutterstock.com
Source: Marcelo Mollaretti / Shutterstock.com
What’s happening on other channels?
With WhatsApp, you get to call the shots. You choose who sees your profile picture. And black friday business secrets and tricks with the new email verification, your account is more secure than ever. Wow, that’s taking clean email control of your own privacy!