Motivation. Incentives and rewards are based on a mechanism in the human brain that is closely linked to evolution and survival. Thousands of years ago, and just like many animal species. The The Science of Motivation  first humans had to learn certain attitudes that helped them survive in nature. The human brain evolved to the point of creating a cell phone database reward and motivation system. This system is nothing more than the association of certain situations with a feeling of pleasure that rewards some actions over others. Making us learn as we go along which ones are preferable for us. For example, a feeling of satisfaction when finding food was what drove these first settlers to look for it.

Motivation, therefore, exists to help us locate a goal and get moving to achieve it.

In a civilized world, where survival no longer depends so much on our own actions, the reward system is still active in our nervous system and allows us to interact with our environment, complete pending tasks or create bonds of friendship, among other things. In the case of a company, motivating the sales force to achieve objectives has a lot to do with this.

Before designing incentive and commercial motivation programs for your employees, your sales force or your distribution channel, it is important to understand how these mechanisms work in the brain

Key to this process is dopamine ,

A  neurotransmitter that, among many other Productivity tools: working better without working harder  things. Is responsible for pleasurable sensations in our brain. Thanks to it. The reward system “travels” through different regions of our brain, triggering reactions that shape our behavior. The most relevant part of this whole process is that it originates in the brain stem—a rather “primary” area of ​​our nervous system that has a lot to do with involuntary survival mechanisms—and passes through different regions until it consolidates in the frontal lobe, the part of the brain related to learning. For this reason, motivation processes end up being learned, and involuntarily, our mind ends up distinguishing in advance which actions will have this positive reward, incorporating this information as learning.

Put like this and linked to the concept of employees. Sales force or commercial distribution network, it may sound slightly manipulative but, ultimately, we are talking about a process that we are all aware of: when we are rewarded for something, we are more likely to carry it out.

In most cases, motivation is not as closely related to money as it may seem. An incentive plan betting email Llist does not have to be based on a monetary bonus. But we can accompany this bonus with a reward system based on attractive and aspirational gifts. This is especially suitable for the distribution channel: if your brand operates in a category in which different commodities compete . It will be very positive for your results to ensure that the points of sale that distribute it prefer to sell your brand over the competition. Designing an attractive motivation program with gifts for the seller or for the point of sale can make all the difference.