The Session Conversion Rate metric represents the percentage of sessions that resulted in a conversion.
A conversion can be any predefined action that is valuable to your business. Such as making a purchase, subscribing to a newsletter, filling out a contact form, or downloading a resource.
The formula to calculate it is
This metric helps you evaluate the effectiveness of your marketing campaigns in driving conversions.
To track “Session Conversion Rate” in GA4, you’ll first need to create events .
Events allow you to measure user interactions (such as loading a page, clicking a link, or making a purchase).
So, for each action whose conversion rate you want to measure, you’ll create an event.
After creating events, you can now find your “Session Conversion Rate”.
Next, look for the pencil icon in the top right corner.
Search for ” Metrics “.
Then, “ Add Metric .” And look for “ Session Conversion Rate .”
Then click ” Apply “.
You should now see “Session Conversion Rate” in your “Traffic Acquisition Report”.
Now that you know your session conversion rate, you should have a clear understanding of how your website and marketing efforts are performing in driving valuable actions.
7. Tickets
The “Entries” metric shows the number of sessions that started on a particular page.
Each time a user starts a new session, the “Entries” metric for that particular page on which the session begins increases.
This metric is important to understand how users begin their journey on your site.
To view the “Entries” metric in GA4, follow these steps:
1. Go to the ” Explore ” area of your GA dashboard
2. Click “Blank” to start a new scan
3. Click the ” + “ icon next to “DIMENSIONS”.
A new window will appear.
4. Select “Page Title” (found under the “Page/Screen” category)
5. Click ” Import ” to add it to your scan
6. Click on the ” + ” icon next to “METRICS”.
7. Find and select “Posts” under the “Page/Screen” category.
8. Click ” Import ” to include this metric in your analysis
9. Drag “Page Title” to the “ROWS” area. This will display the pages as row headers.
10. Drag the “Posts” metric to the “VALUES” area. This will show the number of posts started on each page.
Now that you know which pages people “enter” your site from, make sure those pages are attractive and clear. So they convert better.
8. Leaves
The “Exits” metric shows how many sessions ended on a particular page.
For example, if five people completed their engagement with your website on your pricing page, then your pricing page will have five “Exits.”
This metric is crucial to identify which pages tend to be the last point of interaction before users leave your site.
To view your exit counts in GA4, follow these steps:
1. Go to the ” Explore ” section of your dashboard
2. Click “Blank” to start a new scan
3. Click the ” + ” icon next to “DIMENSIONS”.
A new window will appear.
4. Select “Page Title” (under the “Page/Screen” category)
5. Click ” Import ” to add it to your scan
6. Click on the ” + ” icon next to “METRICS”.
7. Find and select “Outputs” under the “Page/Screen” category.
8. Click ” Import ” to include this metric in your analysis
9. Drag “Page Title” to the “ROWS” area. This will display the pages as row headers.
10. Drag the “Exits” metric to the “VALUES” area. This will show the exit count for each page.
Try to identify common patterns among pages with many exits.
Do these pages lack engaging content? Do they have confusing layout or navigation?
Understanding these patterns can help you identify areas for improvement.
9. Visits per user
The “Views per user” metric shows the average number of pages viewed by users during a given period of time.
It is calculated by dividing the total number of page views by the total number of users in the same time period.
A higher number of “visits per user” indicates that you are creating engaging content that keeps users engaged, prompting them to continue exploring your website.
To check your “Views per User” metric in GA4, go to ” Reports ” > ” Lifecycle ” > ” Engagement ” > ” Pages & Screens “.
The report will now show the average number of pages each user views during a session.