The list of seasonal sales also includes the most “scary” holiday of the year – Halloween. Trading companies have long since stopped perceiving it as another child’s game. Instead, they consider it an excellent reason to send several mailings to their target audience in order to strengthen their relationship with them. And increase their profits.
Even if you don’t sell Halloween-related products, you still shouldn’t skip it. Just make your website and email newsletters themed accordingly.
Read the article to find out what you need to consider when creating Halloween emails.
How to Create Devilishly Attractive Halloween Emails
Imagine opening your mailbox at the end of October and seeing only pumpkins and ghosts… Who will readers remember? No one, or someone who makes list to data their newsletter different from the others. No matter how cool the offer is in the letter, it is unlikely to be remembered in the stream of other pumpkin topics.
1. Standout email subject lines
Don’t be shy about mixing up the standard set of Halloween-related emojis and words in your headlines. For example, emphasize urgency (Sale ends at midnight!) Or come up with something original that’s related to your product to improving sales efficiency somehow stand out from the crowd of ghost-themed discounts these days.
But don’t forget that the subject should reflect the content of the letter. Since most readers don’t like to open letters with incomprehensible subject lines. Or make it super original and funny to attract attention. Try to dilute the standard horror stories with humor.
Stripo has put together a selection of Halloween email themes. Here are some of them:
helloween_lines
Halloween is a great time to test your followers’ reactions to different words and symbols in your headlines before Black Friday. It’s the perfect time to unleash all those creative monsters you’ve been hiding inside for so long.
them_hall
2. Colorful or mysterious images
Don’t send out emails on this day with your corporate design that you use in all your mailings throughout the year. Stand out. Corporate style is necessary for recognition, it increases trust in the brand. But allow yourself to deviate from the standards and play pranks a few times a year. It will be original and will be remembered by subscribers.
Remember, the whole point of seasonal cmo email list campaigns is that they’re… seasonal. Using fall colors and spooky fonts, paired with a cool offer, will help increase click-through rates and conversions.
At the same time, do not neglect bright colors. Be sure to include Halloween elements in the design. So that it is clear what the offer is related to. The main rule is that whatever design you use, let it be original and different from your “everyday” design.