Email newsletters are rightfully considered the simplest Internet marketing tool. Although, during the creation of the first advertising campaign, a lot of questions always arise. From “How to write so that it is clear and catchy” to “How to lay out a layout and set up a newsletter”.
It’s time to break down all barriers to an effective advertising campaign . We have compiled detailed checklists for its creation: 1) instructions for beginners; 2) reminders for experienced email marketers .
If you are sending out a newsletter for the first time a checklist for beginners
We have divided the checklist into two parts – preparation for implementing email marketing in business (Technique) and working with the content of the letter and creativity (Content) . Follow this list so as not to forget anything, and shop everything will work out.
Technique:
Put your recipient base in order: segment it by age/gender, number of orders, interests. Estismail will automatically remove duplicates and incorrect addresses during import.
Write the name of each recipient in the database with a capital letter.
Arrange each received segment into a separate list – Recipient’s List. If you do not use a mailing service yet, the list of recipients can be what is amazon seo? [+ the amazon seo tools you need to use] placed in an Excel table.
Select a mailing service to send your newsletter. Focus on the expected delivery level, number of subscribers, and customer-oriented technical support. The higher these indicators, the better the service and the fewer technical difficulties that will arise in the work.
Check the IP address for sending for blacklists ;
Configure DMARC , SPF and DKIM ;
2-3 weeks in advance, start warming up the IP address and domain combination from which you are going to send . If you don’t have that much time in reserve, split the recipient list into groups of 100-150 contacts, and send a letter to one or two groups per day.
Content:
Decide on an email strategy . For email marketing to be effective, you need to understand why you are doing it and what you want to achieve as a result.
Think about the content of the elements of the letter:
Header (headline + logo + contact information), preheader (the first line of the letter that will be visible in the mailbox after the subject), footer (contacts + unsubscribe link + reason why the subscriber received this letter).
To create your first layout, use the letter cmo email list builder in your email service.
Write the text of the message and think about the placement of images, the Call-to-action button and other elements of the letter.
When creating the text of the newsletter, use a minimum of formality. Speak on behalf of real people.