The topic of mailing list monetization is always relevant. Sooner or later, every owner of an address base asks himself the question: how to make money on subscribers without scaring them away? Your email lists are like gold mines. Someone manages to wash a large amount of gold sand on their site and get rich.
Another does almost the same as the first, but gets much less gold.
The article presents the principles of mailing monetization, which have been tested by the personal experience of successful gold miners.
Preparation
Before you start bombarding your subscribers with sales letters, do some quality preparatory work. And plan how you will generate income.
There is a big difference between the size and telegram number database strength of your audience. Make sure your address base is made up of subscribers with specific interests or needs. The goal is to build a target audience that finds what you do useful or interesting.
And that trusts you.
People buy for one reason only – to solve a problem. You need to understand your subscribers’ needs and know how to fill them. The size of your list matters, but solving your audience’s problems is even more important. If you don’t offer products or services that help your customers solve their problems, your business will become a constant struggle to convert subscribers into buyers.
Newsletters play an equally important role in what products sell best both audience growth and sales. Therefore, do not delay with commercial offers . If you wait too long, there is a risk that you will create an audience that is not going to buy. But you should not rush with sales letters either. Find a good time when it is appropriate to start selling.
What conversion rate are you expecting? Products in the low or high price range have different conversion rates. If you are planning on 1%, then you need to have 100 subscribers to make 1 sale. Accordingly, for 100 sales you will need 10,000 subscribers.
Why you shouldn’t send the same emails to your entire database?
Because people are only interested in things that are relevant to them personally. Start segmenting your customers from the moment you appear in your database . By taking the time to segment them in detail, you will be sending more relevant content and offers to your subscribers. As a result, your conversion rate and earnings will increase.
Automate the process. Sending emails cmo email list manually is not worth it. No one wants to spend a lot of time on each mailing. Mailing services make all processes much easier. From creating and segmenting the base to sending letters to each subscriber at a convenient time and on the topic they choose. It is not realistic to do this manually. And the detailed statistics provided by the services will help to adjust marketing campaigns in time.