CRM software is a software for managing customer relationships. This is a system that will help businesses easily track interactions and natural relationships with their leads and customers.
Is there any connection between CRM solutions and DMS software? How are they similar and different? How can combining them help businesses? Stay tuned!
Compare CRM and DMS
Commonalities between CRM and DMS
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Both CRM and DMS are cloud-based software, allowing users to access special database data anytime, anywhere via the Internet on computers or mobile devices.
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Both are highly scalable and applicable, with sales management modules that help automate the sales process and customer interactions from the potential stage to becoming a business opportunity.
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Additionally, both can be integrated into ERP software – providing a comprehensive management solution, including sales, customer, manufacturing and distribution management.
The main difference is that CRM focuses on customer relationship management, while DMS is geared towards distribution channel management, which includes three main elements: sales staff, product distribution relationships between units, and inventory management.
Difference between DMS and CRM
| Criteria | DMS (Distribution Management System) | CRM (Customer Relationship Management) |
| Abbreviation | – Distribution channel management system | – Customer relationship management |
| Intended use | – Modernize distribution channel management, reduce manual operations, connect from Manufacturer to Point of Sale, reduce costs and improve productivity | – Increase customer reach and engagement, increase revenue and customer engagement |
| Applicable objects | – Enterprises in the field of production and distribution | – All businesses in all fields |
| Management object | – Distribution channel management (Manufacturer, Distributor, Point of sale) | – Manage customers and partners of the business |
| Applicable parts | – Sales staff, supervisor, accountant, sales manager | – Business, marketing, customer care |
| Business size should apply | – All sizes, from large corporations to SMEs | – Medium and large enterprises |
| Implementation time | – Shorter deployment time | – Longer deployment time |
| Main feature groups | – Manage sales staff, monitor locations, manage warehouses, orders, inventory, displays, promotions, debts, market coverage | – Contact management, email transactions, data analysis, customer management and appointment scheduling |
Combination of DMS and CRM software
The combination of DMS (Distribution Management System) software and CRM (Customer Relationship Management) software brings many how to lead a client to a purchase benefits to businesses, especially in cost savings:
Optimize sales and distribution processes
When DMS and CRM are combined, businesses can closely monitor processes from manufacturing, warehouse management to goods distribution and customer relationship management.
Both DMS and CRM integrate the feature of automating
the steps of managing product/service distribution. When businesses use CRM, customer information will be entered directly into the system, including european union phone number purchase history, current needs and other specific requirements. CRM will automate the process of creating orders from customer needs, helping sales staff not have to process orders manually.
DMS software will automatically handle the order distribution. DMS can identify the nearest warehouse with available stock, create a release order, and plan the transportation without too much human intervention. This will help businesses cut labor costs and minimize manual errors.