The success of a project largely depends on how well the task is formulat. A brief helps the contractor understand the essence of the work and its context, define the client’s expectations and requirements for the result. At the same time, a short, superficial document will not be useful, and an overly detail one will confuse the team. In this article, we will tell you how to create a brief that will facilitate the task: optimal in volume and level of detail.
What is the brief?
A brief is a document in which the client describes the country email list project goals and basic requirements for it, and provides information about the context of the work. Including a description of the company, its products and advantages, target audience and competitors.
How a brief differs from a technical specification
A brief is a relatively short questionnaire at the start of cooperation, in which the client describes his business, the essence of the project and his wishes for the work.
A technical task is a more detail document that is drawn how long does it take to see results from seo? up during cooperation, immiately before the start of developing a new product or launching a large project. A technical task can be several times larger than a brief in volume: as a rule, it contains detail technical information and data on the method of solving the problem, a description of technologies.
What does a brief provide?
In addition to getting to know the client’s task and business, having a brief provides several other important advantages:
General context. The contractor receives the most important information about the client’s company, strengths and weaknesses, and expectations from the project. This is how an understanding of the task is creat.
Coordination of details. Approximate timeframes and b2c fax project implementation costs, resources, and performance criteria are determin. The brief helps coordinate goals and expectations for the result. The parties can discuss important details and estimate the scope of work.
Typical structure of a brief
Each brief has basic standard sections that do not depend on the industry or specifics of the task. Let’s look at the top 10 questions that are encounter most often.